Insights

What's Next in E-commerce?

As the e-commerce channel expands, the future success of brands will be significantly affected by how successful they are online. As increasingly time poor consumers seek convenience and on-the-go purchases, online sales of FMCG will gain more importance.

Meet Today's Hong Kong Consumers

Hong Kong may be a small market, but its 7.4 million consumers offer a big opportunity for brands and manufacturers. So which consumers represent Hong Kong’s biggest opportunities?

Uncommon Sense: Making Innovation Success Predictable

Most of the customer data companies gather about innovation is structured to show correlations rather than causations. Yet after decades of watching great companies do poorly at innovation, we’ve come to the conclusion that the focus on correlation is taking firms in the wrong direction.