Connectivity Improves User Adoption of E-Commerce for Evolving Product Categories Like FMCG
As manufacturers and retailers seek to capitalize on the opportunity of e-commerce, they need to understand consumers’ online usage, behaviour and habits, as well as what’s driving e-commerce adoption.
11.11 – 94% of Online Consumers in China Have Participated in Shopping Festivals; First 100 Days Are Critical for New Product Launches
Nielsen's latest research shows that consumers have great enthusiasm for the 11.11 shopping festival, with 94% of online consumers in China having participated in online shopping sprees. 18-35 year old consumers were the main purchasing force, and the most likely to make impulse purchase decisions,...
In Today’s Hyperconnected World, Convenience is the Ultimate Currency
Shortcuts and automation are top of mind as consumer chase ways to overcome everyday obstacles to effortless living. For FMCG companies, the task at hand involves adapting and enhancing their solutions to do more than keep pace—they’ll need to stay ahead of the pace.
Belt and Road paved with opportunities for growth of Chinese brands, says Nielsen
In a forum in Beijing, more than 400 business and government officials from around the world have discussed the opportunities and challenges Chinese companies face as they seek to go global. The forum, held under the theme “Chinese brand global strategic development”, was organized by Nielsen,...
5 Things We Can Learn From China’s E-commerce Explosion
China’s e-commerce market continues to see high double-digit growth year on year. The Double 11 event on 11 November 2017 – also known as Singles’ Day, when single people in China celebrate, and which has become a popular shopping holiday – was a clear example of how China’s...
Nielsen: What’s Next for China’s Connected Consumers – A Roadmap for Driving Digital Demand
The internet has fundamentally changed Chinese consumption habits. The digital revolution is primed to accelerate and connected devices are a core purchase driver in China.
'Double 11' is Still Consumers’ Favorite
In recent years, a variety of e-commerce shopping festivals have become popular and how many times do online consumers buying a lot? Global leading information and measurement company Nielsen found that, among all kinds of e-commerce sales, the “Double 11” shopping festival is still the most...
In China's Premium Sector, One Size Doesn't Fit All
Understanding customers, their needs and their path to purchase is essential from a brand and retail engagement perspective in the luxury segment. In a tighter retail environment, these considerations become even more critical.
Convenience stores and online shopping become major consumption options
The penetration rates of convenience stores and online shopping increased to 32% and 38% from 19% and 35% over the past year, respectively, growing faster than that of traditional hyper/supermarkets, forcing the latter to transform.
China Maintains Robust E-commerce Growth
98% of Chinese respondents in Nielsen’s online survey say they have made purchases online.
86% of Chinese respondents in the survey use a digital payment system such as PayPal and Alipay, far higher than the global average of 43%.