Belt and Road paved with opportunities for growth of Chinese brands, says Nielsen
In a forum in Beijing, more than 400 business and government officials from around the world have discussed the opportunities and challenges Chinese companies face as they seek to go global. The forum, held under the theme “Chinese brand global strategic development”, was organized by Nielsen,...
Integration of Traditional and Internet Financing an Irresistible Trend that Further Strengthens China’s Financial Industry
China’s Internet financing business will present itself as a major force in participating international competition and cooperation in the near future.
The Demand Institute's Economic Outlook for China
China’s economy is shifting, and many companies’ current strategies for China are becoming outdated. Louise Keely, president of the Demand Institute and a senior vice president at Nielsen, takes a look.
Money May Make the World Go Around, But Men and Women Have Different Spending Priorities
While global sentiment about personal finances and the costs of living has been trending up for about two years now, men and women aren’t exactly on the same page when it comes to what’s in their pockets. Generally speaking, women see a bright side, but men are seeing an even brighter side.
Linking Radio Tuning to Buyer Behavior: New Value for Radio Advertising
Linking radio station tuning data to consumer purchase information is the best way to ensure that radio advertising is being heard by consumers who are eager to listen. According to a recent major market pilot test by Nielsen, for the first time, a connection can be drawn between what consumers...
Personal yet Private: Digital Precision is a Win-Win for Marketers and the Mass Affluent
While consumers look for bang for their shopping bucks, companies seek bang for their advertising bucks. And for the biggest bang, marketers should seek consumers with the strongest spending power. Fitting this bill, the “mass affluent” are wealthier than the average Joe and control 26 percent...
Super Bowl Wins with Super-Sized Wallets
Advertising during the Super Bowl requires very deep pockets, as the average 30-second spot cost marketers well over $3 million the last two years. And the stakes for those dollars are just as big, considering that viewership routinely tops the hundred-million viewer mark. So when you take a step...