Insights

Morning Growth Is Driving Hispanic Radio Listening Gains

The Hispanic radio audience is growing across the U.S., increasing by more than half a million listeners over the past year based on Nielsen’s March 2014 RADAR report. As a result, Hispanics have the highest propensity to listen to the radio of any ethnic group. According to the latest Nielsen...

Digital es Universal: How U.S. Hispanics Are Driving Growth In Digital

Hispanic consumers are not only the fastest-growing demographic in the U.S., they’re also trendsetters in digital, leading the growth in device ownership and online usage. Nearly three out of four Hispanics (72%) already owned smartphones as of Q3 2013, and according to Nielsen’s Digital...

Guiding Light: Latinas Turn to Digital for Purchase Decisions

As consumers, U.S. Latinas are readily using digital platforms to steer their decision-making—both online and off—according to a recent report by Nielsen. Eight out of 10 Latinas are using online information to make decisions about buying products on the Web, three-fourths are using it to make...