Insights

Nielsen TV: Second Screen Use Is a Boon For TV Advertisers

Second-screen usage is the latest way consumers engage with television content. According to the latest Nielsen data, 75 percent of smartphone and tablet users are engaging with second screen content more than once a month as they watch TV. And about half of those people are engaged with second...

Nielsen TV: Nielsen TOPTEN Highlights Real Trends, Real Data

There’s nothing like seeing the big picture or having everything you need right in front of you. And when it comes to insights into what consumers are watching and buying, everything you need is now right at your fingertips. Nielsen TOPTEN, Company’s First Mobile Consumer App, Launches in the...

Smartphone Switch: Three-Fourths of Recent Acquirers Chose Smartphones

Between June and August, 15 percent of smartphone owners said they recently acquired their handset (within the last three months), bringing smartphone penetration up to 64 percent of mobile phone owners in the U.S. And among recent acquirers, 80 percent percent chose smartphones as their mobile...

The Asian Mobile Consumer Decoded

Smartphone penetration in the Asia-Pacific region is booming. In fact, penetration in a number of markets in the region is approaching saturation point, having already eclipsed penetration levels in the U.S. and many European nations. While Nielsen expects the growth in ownership of connected...

Who’s Winning the U.S. Smartphone Market?

More consumers than ever are staying connected using smartphones, but which handsets are they choosing? The answers are as diverse as this still-growing segment, which accounted for 62 percent of mobile subscribers in the U.S. as of Q2 2013. The answers also vary depending on whether the tally is...

Mobile Majority: U.S. Smartphone Ownership Tops 60%

Smartphone usage continues to climb in the U.S. More than three out of five (61%) mobile subscribers in the U.S. owned a smartphone during the most recent three-month period (March-May 2013), up more than 10 percent since smartphones became the mobile majority in early 2012. When it comes operating...

Mobile Video: It’s a Small Screen for a Growing Marketplace

Watching video via smartphone is growing in popularity thanks to the large touchscreens and robust connectivity options these devices tout. In the recent Mobile Consumer Report, Nielsen found that more people are watching video on the go and are doing so more frequently, especially in markets where...

Play vs. Stream: The Modern Gaming Console

Game consoles aren’t just for gaming anymore. In fact, seventh-generation game consoles (e.g., PS3, Wii, Xbox 360) continue to gain traction as devices for watching video as well. For the third year in a row, Americans in 2012 spent more of their overall console time streaming video. According to...