Insights

Esports Playbook for Brands

Esports fans around the world include some of the hardest to reach consumers for brands because of their cord-cutting and ad-blocking tendencies. While esports unites them as a fan base, their digital-first mindset is pervasive in their approach to broader entertainment consumption.

Gaming Gone Global: Keeping Tabs on Worldwide Trends

It’s now 2016, and gaming has firmly moved out of the basement and into the living room–and beyond. In fact, more than half of the population in the world’s industrialized countries now identifies as gamers, which has brought a tidal wave of change across the way many of us spend our free...

Tops of 2013: Entertainment

Franchises—through sequels, prequels, and remakes—dominated the entertainment scene in 2013. This year’s three best-selling DVDs—Twilight Saga: Breaking Dawn – Part 2, Hobbit: An Unexpected Journey (part of the Lord of the Rings series), and Skyfall (part of the James Bond...

Game On: The Most-Wanted Titles for 8th Gen Gaming Consoles

Call of Duty may only be a game, but the battle between console manufactures for consumers’ time and money is anything but—especially with the holiday shopping season officially upon us. New research from Nielsen looked into who’s planning to buy these 8th generation consoles and found that...