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Every Breakthrough Product Needs An Audience
Report

Every Breakthrough Product Needs An Audience

New findings from a Nielsen global survey of respondents with Internet access reveal underlying consumer sentiment toward new product innovations. Nielsen uncovers current consumer sentiment when it comes to purchasing new products, which product categories are enjoying the most interaction and what information sources are influencing online consumers’ new product purchase activity. Combining these findings with in-market new product success metrics, Nielsen outlines successful strategies that deliver on core demand insight.

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Every Breakthrough Product Needs An Audience

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