Insights

Global Generational Lifestyles

Depending on our age, our approach to something as simple as getting up-to-date news or eating out can be drastically different. But today’s consumers are bucking yesterday’s preconceived generational notions.

Q3 2015 Consumer Confidence Report

Global consumer confidence increased three index points in the third quarter to 99, the highest level since 2006, and optimistic sentiment for job prospects, personal finances and spending intentions increased in nearly half of all measured markets.

Nielsen Breakthrough Innovation Report

After reviewing more than 24,000 consumer product launches, from July 2013 to June 2014, only 15 met our rigorous requirements for Distinctiveness, Relevance and Endurance to truly be deemed “Breakthrough Innovations.”

Global Trust in Advertising

Three factors form the foundation of a successful ad campaign: Reach, resonance and reaction. Reach the right audience, and ensure your advertising resonates positively so you can generate the desired reaction. Simple–right? Wrong.

Q2 2015 Consumer Confidence Report

Global consumer confidence declined one index point in the second quarter to a score of 96. This near-baseline score reflects an overall stable outlook, but uneven performance at the country level increased within regions.