Navigating the FMCG landscape has become difficult. It’s not just the consumer path-to-purchase that’s grown in complexity. The playing field for manufacturers and retailers has evolved as well.
There’s a new retail revolution underway, and it’s going to affect the global food industry in ways the market hasn’t seen before. The revolution comes at the hand of store-branded products, which continue to gain share across all major geographies around the globe.
About 65% of Chinese tourists sampled have used mobile payment while traveling overseas, compared with only 11% of non-Chinese tourists.
For a decade, emerging markets have ignited the global economy, contributing more than 80% to its economic expansion. Today, these markets consistently perform a remarkable three to four times better than their developed market counterparts in the FMCG industry.
In the face of rapidly evolving business and economic landscapes around the world, the importance of organizational intelligence and foresight thinking as a tool to unearth early indicators of change and unlock growth has never been greater.
Australian brands have the opportunity to tap into the wants and needs of the massive China population through a growing export and e-commerce ecosystem – Daigou.
While gaming across Asia remains serious business, followership, engagement and the most popular titles vary greatly market by market. What is an established pastime in South Korea remains a relatively new yet fast-growing phenomenon in Japan.
The internet has fundamentally changed Chinese consumption habits. The digital revolution is primed to accelerate and connected devices are a core purchase driver in China.
According to the "Automotive Marketing in Sports White Paper" jointly released by the world’s leading performance management company Nielsen and Chinese multimedia conglomerate Tencent, the advertising volume of automotive enterprises increased rapidly with the booming development of China's...
The majority of global consumers are exposed to both multinational and local brands. That begs the question: Just how much does the “Made In” moniker influence purchasing behavior?