Chinese online shoppers have become more sophisticated and segmented than ever before, with increasingly refined and diversified requirements for their online shopping experiences. These signals indicate a transformation within China’s e-commerce market, with consumers moving from price-driven decision making to a more service-driven thought process.
Only with a deep understanding of Chinese online shoppers’ behavior will brands and e-tailers be able to gain the favor of consumers and achieve unwavering success in this competitive market.
Nielsen’s latest annual report provides a comprehensive overview of the e-commerce market in China. With a focus on the online shopping experience, an analysis regarding e-tailer service characteristics, and key drivers involved in purchase decisions, this report offers key insights into the evolving mind of today’s online shopper.
Additionally, the report provides a detailed analysis on the potential opportunities and growth trends within eight key product categories. E-tailers and manufacturers looking to optimize their online service and sales performance must prioritize understanding category trends if they are to win loyalty from today’s online shoppers in China.
For more information and the latest insights on Chinese Online Shoppers, please contact us:
Eric Deng, [email protected], 021-23269620
and Ray Sun, [email protected] 021-23269509
Jessica Jiang: [email protected], 021- 23266510