On Oct. 18, Nielsen China was recognized at the 11th Annual ROI Festival, receiving an award for our successful Digital Ad Ratings (DAR) and Advertising Effectiveness (ADE) project with Tuopai Shede (沱牌舍得酒业), one of our key local liquor clients in China. Also at the event, we held our annual ROI luncheon, where Nielsen leaders spoke about the launch of Nielsen Marketing Cloud in China, and gave a keynote presentation about the power of big data and our IntelliGEO solution.
The ROI Festival is one of China’s largest and most prestigious events celebrating business creativity, marketing, media and communications in China. This year, the ROI Festival took place in Shanghai over a four-day period and welcomed thousands of attendees and delegates from across the industry looking for inspiration and new ideas on how to drive results in their businesses and for their clients.
Nielsen China receives award for joint project with Tuopai Shede
The competition for this year’s ROI Festival awards was fierce, with 3,439 case studies submitted by 626 companies. Our DAR and ADE project case was one of a select group of cases that received recognition at the event. The project helped to drive the effectiveness of a key digital campaign for Tuopai Shede by increasing brand awareness, brand preference and purchase attention by more that 50% each. Minnie Yu, Senior Director, Nielsen China, represented the company at the event to accept the award. (For more pictures and details, see our Wechat post.)
ROI Luncheon: Nielsen Marketing Cloud launched in China
In addition to our award, we hosted Nielsen’s yearly ROI Luncheon, welcoming around 70 key clients to hear from our China Watch leaders on key trends and solutions. James Gong, VP, Nielsen China, and other Nielsen leaders spoke at the luncheon, presenting on the launch of Nielsen Marketing Cloud in China, as well as on the latest insights from our industry leading Watch solutions.
Nielsen speaks on the power of big data and IntelliGEO
On the main ROI Festival stage, Tina Ding, VP, Nielsen China, highlighted the power of big data for today’s brands by presenting key learnings from our recently launched IntelliGEO solution. She discussed how leveraging location based consumer segment data from big data partners is enabling Nielsen to deliver highly targeted geographic retail insights and recommendations for retail strategy and execution.