Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Case for Growth Through Transparency: A Way Forward for Digital Advertising
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
Nielsen Employees Address the Global Waste Challenge in our Second Annual World Cleanup Day
Nielsen associates recently came together to dedicate almost 2,000 hours of volunteering in 28 countries and across 59 events to mark our second annual World Cleanup Day (WCD) event. WCD is part of a global movement to address the growing waste footprint in our communities.
Advertising Week 2019: Truth and Representation Matter in Media
Last week, Nielsen executives took center-stage during Advertising Week to share their perspectives throughout various sessions on the power of data and information, the future of TV, the importance of taking a stand for what’s right and Nielsen’s role in serving as the source of truth for the...
Nielsen Recognized for Third Consecutive Year on Stock Indices for Leading Companies
Nielsen has again been included in both the FTSE4Good Index and the Dow Jones Sustainability North America Index (DJSI). While these are two rankings in a sea of information on corporate environmental, social and governance (ESG) performance, we are proud of this recognition as a reflection of our...
Nielsen’s ESG Journey Supports Sustainable and Inclusive Communities
8 billion: That’s the projected global population by 2030. How does this growing global society sustain itself? As basic as the question is, it covers wide-sweeping facets that affect daily life everywhere—the availability of food, clean water, safe shelter, access to natural resources—needs...
Trust and transparency take center stage at the ARF’s Shopper x Science 2019 event in Chicago
At the Advertising Research Foundation’s (ARF) Shopper x Science 2019 event at Google’s headquarters in Chicago earlier this month, Scott McKenzie, Global Intelligence Leader, Nielsen, took the stage to share the importance of trust and transparency in a brand’s marketing initiatives.
Nielsen Leaders Share What’s Coming Next for Advertising—from Cannes Lions
During this year's Cannes Lions International Festival of Creativity, Nielsen executives were vocal throughout the week on where they think the advertising industry is heading, with key themes emerging around the expanding definition of TV, making addressable TV possible and the power of big data.