News Center

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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.

A New Solution Helps Connect Big Data Across China

We recently launched our ground-breaking Nielsen IntelliGEO solution at our Confronting What’s Next for Big Data client seminar in Shanghai. IntelliGEO combines Nielsen’s comprehensive retail sales data with consumer segment level information from major big data partners in China to create...

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Ratings Academy 101

To get a better understanding of the new Ratings Academy, we sat down with Andrea Lipstein, VP of product marketing, who shed light on its intent, scope and future additions.

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