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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Case for Growth Through Transparency: A Way Forward for Digital Advertising
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
Nielsen China Wins Big at the 11th Annual ROI Festival
On Oct. 18, Nielsen China was recognized at the 11th Annual ROI Festival, receiving an award for our successful Digital Ad Ratings (DAR) and Advertising Effectiveness (ADE) project with Tuopai Shede (沱牌舍得酒业), one of our key local liquor clients in China. Also at the event, we held our...
An Analytics-Powered Approach to Talent
Analytics is at the core of how Nielsen creates value for clients. We produce data and insights that clients use to make better decisions and improve their businesses. Chris Louie, SVP, People Analytics & Talent Acquisition, Nielsen, explains how we're applying this same approach to our talent.
A New Solution Helps Connect Big Data Across China
We recently launched our ground-breaking Nielsen IntelliGEO solution at our Confronting What’s Next for Big Data client seminar in Shanghai. IntelliGEO combines Nielsen’s comprehensive retail sales data with consumer segment level information from major big data partners in China to create...
All Access With Gracenote Sports
Acquired by Nielsen in 2017, Gracenote is largely known as the global leader in music, TV and movie data, powering the program guides and interfaces for the top cable and satellite TV services, as well as the playlist features for the most popular streaming music services on the planet. But, what...
Nielsen AI Helps Marketers Respond to Changing Consumer Behavior Instantly
We recently launched Nielsen Artificial Intelligence (Nielsen AI), an adaptive learning technology—built into the Nielsen Marketing Cloud—that automates audience model creation and optimization.
Making Marketing More Effective with the Nielsen Marketing Cloud
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With consumers generating copious amounts of data as they watch, buy and interact across physical touch points and digital screens, marketers are navigating a world of unprecedented complexity. Mark Zagorski, executive vice president of the...