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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.

Nielsen China Wins Big at the 11th Annual ROI Festival

On Oct. 18, Nielsen China was recognized at the 11th Annual ROI Festival, receiving an award for our successful Digital Ad Ratings (DAR) and Advertising Effectiveness (ADE) project with Tuopai Shede (沱牌舍得酒业), one of our key local liquor clients in China. Also at the event, we held our...

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Chris Louie, SVP, People Analytics & Talent Acquisition, Nielsen
Chris Louie, SVP, People Analytics & Talent Acquisition, Nielsen

An Analytics-Powered Approach to Talent

Analytics is at the core of how Nielsen creates value for clients. We produce data and insights that clients use to make better decisions and improve their businesses. Chris Louie, SVP, People Analytics & Talent Acquisition, Nielsen, explains how we're applying this same approach to our talent.

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A New Solution Helps Connect Big Data Across China

We recently launched our ground-breaking Nielsen IntelliGEO solution at our Confronting What’s Next for Big Data client seminar in Shanghai. IntelliGEO combines Nielsen’s comprehensive retail sales data with consumer segment level information from major big data partners in China to create...

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All Access With Gracenote Sports

Acquired by Nielsen in 2017, Gracenote is largely known as the global leader in music, TV and movie data, powering the program guides and interfaces for the top cable and satellite TV services, as well as the playlist features for the most popular streaming music services on the planet. But, what...

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