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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.

Nielsen China Wins Big at the 11th Annual ROI Festival

On Oct. 18, Nielsen China was recognized at the 11th Annual ROI Festival, receiving an award for our successful Digital Ad Ratings (DAR) and Advertising Effectiveness (ADE) project with Tuopai Shede (沱牌舍得酒业), one of our key local liquor clients in China. Also at the event, we held our...

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A New Solution Helps Connect Big Data Across China

We recently launched our ground-breaking Nielsen IntelliGEO solution at our Confronting What’s Next for Big Data client seminar in Shanghai. IntelliGEO combines Nielsen’s comprehensive retail sales data with consumer segment level information from major big data partners in China to create...

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Nielsen Hosts 4th Annual Greater China Consumer 360

On Sept. 8, 2015, Nielsen hosted its fourth Consumer 360 in Pudong, Shanghai. This one-day summit, which took place amid China’s market revolution, showcased insights from Nielsen’s consumer behavior experts, global and regional economists and executives from multinational and local giant...

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