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As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
//fast.wistia.com/assets/external/E-v1.js Andrew McCaskill, Nielsen’s senior vice president of global communications sits down with Yan Xuan, Nielsen’s president of the Greater China region.