Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Case for Growth Through Transparency: A Way Forward for Digital Advertising
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
Advertising Week 2019: Truth and Representation Matter in Media
Last week, Nielsen executives took center-stage during Advertising Week to share their perspectives throughout various sessions on the power of data and information, the future of TV, the importance of taking a stand for what’s right and Nielsen’s role in serving as the source of truth for the...
Nielsen Leaders Share What’s Coming Next for Advertising—from Cannes Lions
During this year's Cannes Lions International Festival of Creativity, Nielsen executives were vocal throughout the week on where they think the advertising industry is heading, with key themes emerging around the expanding definition of TV, making addressable TV possible and the power of big data.
Understanding Metrics to Monetize with Megan Clarken
In this video, Megan Clarken, President of the Watch division at Nielsen discusses the journey to delivering Metrics to Monetize™ to the marketplace and highlights the flexibility and breadth of our data and solutions across the media industry.
Trust, Protection and Transparency Are Key Elements to the Future Media Business
The digital revolution has brought about a world where an abundance of data and information is just a click away. The data created from those clicks and views bring benefits but also come with the responsibilities of building trust, providing protection and fostering transparency for data....
How Bravery and Teamwork Across Media Will Usher In a New Age of Advertising
The media industry accounts for more than $100 billion in advertising dollars each year and has the power to shape our views in ways that last way beyond the initial experience. Megan Clarken, President, Watch, Nielsen, believes challenging cross-industry pivots into accountability and...
Innovation, Efficiency and the Future of Advertising
Nielsen CEO Mitch Barns took the stage at this year’s Advertising Week - New York to make the case that we should think about innovation as being bigger than just the development of new products that drive growth.