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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Case for Growth Through Transparency: A Way Forward for Digital Advertising
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
Nielsen Brings Its Digital Ad Ratings Solution to China
Today, we announced the launch of our Digital Ad Ratings solution in China. We’re excited to introduce one of the world’s largest markets to our industry-standard digital advertising measurement in collaboration with Tencent, China's largest and most-used Internet service portal with more then...