Press Room

Patrick Dodd Appointed Managing Director for Nielsen China

Sue Feng,, 010-5912-9195

Beijing – October 23rd – Nielsen, a leading global provider of information and insights into what consumes watch and buy, announced that Patrick Dodd is appointed as Managing Director, Nielsen China, with responsibility for all of Nielsen’s business activities in China. Patrick reports to Yan Xuan, president of Nielsen Greater China.

“A veteran of Nielsen for more than two decades, Patrick’s tremendous experience and his track record of exceeding expectations in his prior leadership and client-focused roles will bring precious experiences to Nielsen China, and to our efforts to help our clients drive success in the region,” said Yan Xuan, president of Nielsen China. “This important appointment reflects Nielsen’s commitment and focus on the fast-growing and dynamic China region,” Yan Xuan added.

China is a fast-changing market. These changes can not only be found in the overall business and media environment, but among the every individual of the 1.3 billion Chinese consumers, who, compared with even just 10 years ago, have become more sophisticated, mature, and elusive. It’s more important than ever for businesses in China to keep abreast of these changes, and to keep up with the evolving needs of Chinese consumers.

“China is the biggest and most exciting growth region for our clients, and it will continue this way for decades. By offering a complete view of what Chinese consumers watch and what they buy, Nielsen can help accelerate the growth of our clients business here in China.” Patrick said.

“Over the past three decades, Nielsen has been part of China’s journey into one of the world’s most promising markets. Nielsen, thanks to its thorough understanding of different markets worldwide over the past 90 years, is a bridge to connect China with the world, not only to help the multinational clients to understand China and Chinese consumers, but also to help local clients to expand the business here in China and overseas,” Patrick added.

Prior to his role as Nielsen’s global lead for a major multinational client worldwide, Patrick served as regional president of Europe and head of Nielsen’s business in Canada. In his new role as Managing Director for Nielsen China, Patrick is based in Shanghai.

About Nielsen
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit