With over 30 years of experience in China’s retail market, Nielsen boasts deep and granular insights into the Chinese retail landscape. Now in the era of New Retail, Nielsen cooperates with many online retailers in order to provide breakthrough data and information solutions. By fully monitoring China’s offline and online sales in the fast moving consumer goods (FMCG) industry, Nielsen supports companies that are looking to optimize their online retail strategies and drive growth.
Since Suning’s FMCG Business Group was established in early 2018, the company has been accelerating and expanding its smart retail strategy within China. In 2018, the company plans to build up to 2,000 convenience stores across 60 cities. By 2020, such stores will soar up to over 5000 in more than 200 cities. The rapid development of Suning.com is also expected to continue, with much of the growth attributed to an increasing base of active online users. At the end of 2017, Suning.com had 345 million registered users.
Tommy Hong, Vice President of Nielsen China, said, “With this strategic cooperation, Nielsen is looking forward to working alongside Suning and leveraging omni-channel data to grasp emerging consumer trends and better understand the online market. We are confident that this cooperation will allow both of our teams to better understand Chinese consumers, formulate and optimize channel strategies, and improve overall market performance.”
Bian Nong, Vice President of Suning Commerce Group, said, “Suning stores and channels are connected to our overall data ecosystem, which allows us to adopt a customer-oriented retail model by leveraging operations and logistics data from across our platforms. As our customer base continues to grow quickly, Nielsen’s experience in analytics and big data solutions will enable us to accurately measure and optimize performance throughout our smart retail channels.”
Through this strategic cooperation, Nielsen will support Suning to better integrate online and offline retail data and enhance measurement and performance improvement solutions in order to drive growth in the industry.
Additionally, Nielsen and Suning are planning to launch YiTou Cube, a cutting-edge big data solution that aims to provide advertisers with the measurement tools and solutions needed to evaluate and optimize advertising performance across internal media platforms on Suning.com. Companies can use it to track and measure advertising and marketing investment on Suning.com and quickly adjust marketing strategy.