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Nielsen China Launches a Disruptive Big Data Business Solution

As the era of big data approaches, modern business is undergoing a revolution. Nielsen, a global leading measurement and data analytics company, has launched IntelliGEO, a big data business solution, to allow brands and retailers rapidly understand the market and make efficient decisions. This...

Nielsen’s DAR Solution Pioneers Measurement of the OTT Big Screen Era

Smart TV, also known as over-the-top (OTT), is the newest and fastest growing platform for major advertisers. The development of the industry for big screen and on-demand devices continues to mature, with the penetration rate of OTT in 2017 exceeding 50%, and shipments of OTT television sets and...

NIELSEN AND SUNING.COM ANNOUNCE OMNI-CHANNEL DATA STRATEGIC COOPERATION

Nielsen, the leading global measurement and data analytics company, and Suning, one of China's major e-commerce retail players, have entered into a strategic cooperation agreement. The agreement will see Nielsen and Suning work together to fully leverage data and online insights from various Suning...

ANDY ZHAO APPOINTED PRESIDENT, NIELSEN CHINA

Nielsen, the leading global performance management company, announced that Andy Zhao (赵新宇) is appointed as President, Nielsen China, with responsibility for all of Nielsen’s business activities in Mainland China. Andy Zhao reports to Patrick Dodd, Group President - Growth Markets, Nielsen.

China Consumer Confidence Index reached all-time high to 114 points in Q4 2017

In 2017, China CCI registered steady growth of 112 points, compared with 106 points in 2016. In 2017, both job prospects (jumping from 62 to 70 year-on-year) and personal finance (climbing from 61 to 69 year-on-year) rose by 8 points. The willingness to spend increased by 5 points to 57. All these...

Nielsen Marketing Cloud Launches in Asia-Pacific

Nielsen today launched its Nielsen Marketing Cloud in APAC empowering its regional and global clients to improve their advertising and content marketing effectiveness with an unrivaled combination of global audience data, technology and sales measurement solutions.

Nielsen: China Consumer Confidence Index Reaches Record High in Q3 of 2017

Job prospects jumped from 68 in the previous quarter to 72 in the third quarter, an increase of four points. Consumers' willingness to spend ran unprecedentedly high, rising from 56 in the previous quarter to 58, the highest level since 2014. In the same time, personal finance also rose one point...

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Lucille Liu