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Nielsen to Measure Sport Sponsorship Effectiveness in China

The world’s leading measurement company, Nielsen, announced today that it has successfully introduced the sports marketing platform SponsorLink, or SLINK, from the US to China. The platform has the potential to push ahead China's sport development by enriching measurement and data availability,...

Nielsen Acquires Gracenote

Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, a premier provider of media and entertainment metadata. With this transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalized user experience for major video,...

NIELSEN AND JD.COM ENTER INTO DATA AND MEASUREMENT AGREEMENT

Nielsen, the world's leading measurement company, and FMCG business of JD.COM, one of China's largest and fastest growing retailers, today announced a strategic framework agreement for comprehensive data cooperation between the two companies beginning January 2017.

China: Sports’ Newest Powerhouse

Interest in football in China has increased by more than 4% in the last three years, growth which is being driven by strategies developed at national government level and investment in sports properties around the world, a report from Nielsen Sports released today shows.

Paralympic Games Continue to Drive Shift in Consumer Attitudes

The Nielsen Sports Paralympics and Para-Sports Report shows how changing attitudes will have major implications for this month’s Rio 2016 Paralympic Games, not just in terms of challenging stereotypes, increasing inclusion and breaking down social barriers, but also the commercialization of the...

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China
Edith Li

Lucille Liu