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Press Room

  • 11-19-2018

    Global Online Grocery Purchasing Is Up 15% in Last Two Years, Leading to an Estimated US$70B in Additional Sales in Online FMCG

    Online purchasing of packaged and fresh groceries has surged by 15% in the past two years, with an increase in consumers’ confidence within the online buying ecosystem leading to purchasing in a broader range of categories.

  • Innovation | 09-27-2018

    Nielsen Join Hands with Tmall to Offer Big Data Solution

    Nielsen and Tmall New Product Innovation Center recently announced the omni-channel strategic cooperation, which will integrate Tmall's online data for new products with Nielsen's industry-leading offline retail data analysis insights to further deepen the omni-channel integration trend in the overall market.

  • 09-13-2018

    Nielsen Included for the Second Year on Stock Indices Recognizing Leading Companies

    The FTSE4Good and Dow Jones Sustainability Index recognitions are part of a growing investor interest in companies focused on sustainability.

  • Innovation | 08-23-2018

    Nielsen China Launches a Disruptive Big Data Business Solution

    As the era of big data approaches, modern business is undergoing a revolution. Nielsen, a global leading measurement and data analytics company, has launched IntelliGEO, a big data business solution, to allow brands and retailers rapidly understand the market and make efficient decisions. This solution integrates Nielsen’s information on retailing sales and retail stores with other data sources, fully connecting people, goods and stores. With market information, channel refinement and smart stores, IntelliGEO provides an all-round insight into business landscape to offer the best solution for the development of China's retail market.

  • 07-17-2018

    Nielsen's DAR Solution Pioneers Measurement of the OTT Big Screen Era

    Smart TV, also known as over-the-top (OTT), is the newest and fastest growing platform for major advertisers. The development of the industry for big screen and on-demand devices continues to mature, with the penetration rate of OTT in 2017 exceeding 50%, and shipments of OTT television sets and set top boxes reaching 260 million units. This emerging media platform, which combines the advantages of traditional big screen TVs and the Internet, provides consumers with a better visual experience and a richer platform for advertisers.

  • 07-09-2018

    NIELSEN AND SUNING.COM ANNOUNCE OMNI-CHANNEL DATA STRATEGIC COOPERATION

    Nielsen, the leading global measurement and data analytics company, and Suning, one of China's major e-commerce retail players, have entered into a strategic cooperation agreement. The agreement will see Nielsen and Suning work together to fully leverage data and online insights from various Suning Smart Retail channels, including Suning.com, Suning Supermarket, Redbaby Maternal & Infant Store and Suning Convenience Store.

  • 05-02-2018

    Nielsen Advances in Ranking for Top Companies for Diversity and Inclusion for Fifth Consecutive Year

    Nielsen has earned the #19 ranking on the 2018 DiversityInc Top 50 list for corporate diversity and inclusion, moving up 13 places. This is Nielsen’s fifth consecutive year moving up on the annual ranking of companies that excel in hiring, retaining and promoting women, minorities, people with disabilities, LGBT+ and veterans.

  • 04-02-2018

    ANDY ZHAO APPOINTED PRESIDENT, NIELSEN CHINA

    Nielsen, the leading global performance management company, announced that Andy Zhao (赵新宇) is appointed as President, Nielsen China, with responsibility for all of Nielsen’s business activities in Mainland China. Andy Zhao reports to Patrick Dodd, Group President - Growth Markets, Nielsen.

  • Markets and Finances | 02-06-2018

    China Consumer Confidence Index reached all-time high to 114 points in Q4 2017

    In 2017, China CCI registered steady growth of 112 points, compared with 106 points in 2016. In 2017, both job prospects (jumping from 62 to 70 year-on-year) and personal finance (climbing from 61 to 69 year-on-year) rose by 8 points. The willingness to spend increased by 5 points to 57. All these three components reached the highest level since 2015.

  • 11-29-2017

    Nielsen Marketing Cloud Launches in Asia-Pacific

    Nielsen today launched its Nielsen Marketing Cloud in APAC empowering its regional and global clients to improve their advertising and content marketing effectiveness with an unrivaled combination of global audience data, technology and sales measurement solutions.

  • 11-23-2017

    _China Consumer Confidence Index Reaches Record High in Q3 of 2017

    Job prospects jumped from 68 in the previous quarter to 72 in the third quarter, an increase of four points. Consumers' willingness to spend ran unprecedentedly high, rising from 56 in the previous quarter to 58, the highest level since 2014. In the same time, personal finance also rose one point from the last quarter to 70.

  • 11-21-2017

    Global Brands Are Winning the Battle for Consumers' Hearts and Minds

    Consumers around the world are displaying a growing preference for global brands rather than locally manufactured products.

  • 11-09-2017

    Nielsen Brings Efficiency to the Media Planning Process with the Global Launch of Marketing Budget Explorer

    Streamlining the media planning process, Nielsen’s new media budget forecasting solution is an intuitive, web-based simulation tool that will enable brand marketers to easily evaluate thousands of combinations of marketing allocations and budget options, to make more informed, media planning decisions.

  • 10-05-2017

    Nielsen Completes Acquisition of Visual IQ

    Nielsen has today completed its acquisition of Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.

  • 09-27-2017

    Nielsen Agrees to Acquire Visual IQ

    Nielsen announced it has entered into a definitive agreement to acquire Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.

  • 09-18-2017

    Consumer Technology Veteran Guerrino De Luca Joins Nielsen Board of Directors

    Nielsen Holdings plc announced today the addition of Guerrino De Luca as a member of the company’s board of directors, effective Oct. 19, 2017. De Luca is a seasoned consumer technology executive with more than 30 years of global experience, and significant expertise in strategy, marketing and management.

  • Innovation | 09-06-2017

    Nielsen Reveals Winners of the 2017 Innovation Excellence Awards

    Global leading information and measurement company, Nielsen, today revealed the winners of the 2017 Innovation Excellence Awards in Shanghai. More than 250 leaders from various industries, including food & beverage, personal care, consumer durables, along with Nielsen’s experts on innovation and consumer insights gathered to discuss the unique challenges of innovating in China and how the market will evolve in the future.

  • Innovation | 08-21-2017

    Nielsen Brings Breakthrough E-commerce Digital Shelf Solution to China

    Global leading information and measurement company, Nielsen, today announced that it has successfully introduced an e-commerce digital shelf solution, Digital Shelf 360, to China through a strategic partnership with Profitero, a global e-commerce solution firm. This new capability will help both global and local brand clients combine digital storefront data with actual sales data to help better understand the effect on performance.

  • 08-17-2017

    Nielsen Launches New Esports Business to Help Define and Quantify Value for the Competitive Gaming Market

    Nielsen has announced the launch of Nielsen Esports, a new business vertical focused on competitive gaming that will leverage the company’s expertise and leadership in media consumption and valuation.

  • 08-17-2017

    Global Consumer Confidence Increases as Optimism Continues to Rise in Many Markets

    Global consumer confidence showed signs of continued improvement in the second quarter of 2017, with an index score of 104, which was up three points from quarter four 2016.

  • 08-03-2017

    Nielsen Acquires Artificial Intelligence-Powered Sports Marketing Startup vBrand

    vBrand’s advanced machine learning platform will be integrated into the growing Nielsen Sports business for added speed and scale.

  • Innovation | 07-27-2017

    Nielsen and JD.COM Collaborate on Multi-Touch Attribution Solution for Marketers

    Developed in Partnership with E-commerce Giant JD.com, New Multi-Touch Attribution Offering Will Help Accelerate Growth of ROI in Digital Advertising in China

  • 06-28-2017

    Nielsen Brings New Innovation Evaluation Framework to Market With Launch of Target Group Performance Analysis

    Target Group Performance Analysis is a new innovation evaluation framework that will allow FMCG manufacturers to more accurately predict an innovation’s overall viability and the growth potential within specific, target, consumer segmentations.

  • 06-27-2017

    Nielsen Unveils the Future of FMCG and Retail Analytics with the Introduction of the Connected System

    Nielsen released the first official details of the Connected System, designed with and for a broad range of decision-makers across FMCG and retail companies to foster collaboration, align organizations and achieve sustained, profitable growth.

  • 05-15-2017

    Nielsen and Twitter Take Relationship Global With Digital Ad Ratings

    Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile app globally, enabling clients to measure how effectively ads on the social platform reached their intended audience.

  • 04-19-2017

    Nielsen and Google Join Forces to Help Marketers Accurately Measure the ROI of Their Digital Media Investments

    Nielsen has been named to Google’s Marketing Mix Model Partner program. As a preferred partner, this program enables Nielsen to collect Google advertising impression and spend data directly from Google in a standardized, granular and accurate way.

  • 03-15-2017

    Nielsen to Measure Sport Sponsorship Effectiveness in China

    The world’s leading measurement company, Nielsen, announced today that it has successfully introduced the sports marketing platform SponsorLink, or SLINK, from the US to China. The platform has the potential to push ahead China's sport development by enriching measurement and data availability, so as to help brands get a clearer picture of the habits of Chinese sport consumers and how people respond to sponsors in sport.

  • 12-20-2016

    Nielsen Acquires Gracenote

    Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, a premier provider of media and entertainment metadata. With this transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalized user experience for major video, music, audio and sports content.

  • 12-15-2016

    NIELSEN AND JD.COM ENTER INTO DATA AND MEASUREMENT AGREEMENT

    Nielsen, the world's leading measurement company, and FMCG business of JD.COM, one of China's largest and fastest growing retailers, today announced a strategic framework agreement for comprehensive data cooperation between the two companies beginning January 2017.

  • 11-01-2016

    Nielsen Global Consumer Confidence Scores Reflect Economic Diversity Around the World

    These are uncertain times and third quarter Nielsen Consumer Confidence Index scores varied dramatically region to region, demonstrating considerable economic diversity around the world.

  • 10-12-2016

    Nielsen Appoints Vishal Bali as China Managing Director

    Leading global measurement company Nielsen recently announced the appointment of Vishal Bali as managing director of Nielsen China, responsible for growing Nielsen’s business and operations in China.

  • 10-11-2016

    Keep Calm and Reach for Your Phone: 53% of Global Consumers Feel Anxious When Their Mobile Device Isn’t Nearby

    According to the new Nielsen Mobile Shopping, Banking and Payment Report, 53% of global consumers say they feel anxious when their mobile devices are not close at hand. Mobile has also revolutionized the world of retail and banking.

  • 10-02-2016

    China: Sports' Newest Powerhouse

    Interest in football in China has increased by more than 4% in the last three years, growth which is being driven by strategies developed at national government level and investment in sports properties around the world, a report from Nielsen Sports released today shows.

  • 09-22-2016

    New Eating Trends in China: the Healthier the Better

    New Eating Trends in China: the Healthier the Better

  • 09-08-2016

    Paralympic Games Continue to Drive Shift in Consumer Attitudes

    The Nielsen Sports Paralympics and Para-Sports Report shows how changing attitudes will have major implications for this month’s Rio 2016 Paralympic Games, not just in terms of challenging stereotypes, increasing inclusion and breaking down social barriers, but also the commercialization of the Games themselves.

  • 08-30-2016

    When Less Is More: Nearly Two Out of Three Global Consumers Say They Follow Specialized Diets that Omit Certain Ingredients

    Around the world, consumers are increasingly opting for specialized diets that address their desire to eat organic, low-fat, low-carb, or eliminate ingredients based on food sensitivities, allergies or personal convictions.

  • 08-02-2016

    Global Consumer Confidence Remained Flat in Second Quarter

    Global consumer confidence held steady in the second quarter of 2016 at 98, an index score that was flat from the first quarter. North America was the only region to sustain growth momentum in the second quarter with a three-point confidence increase to 111.

  • 06-21-2016

    Nielsen Completes Acquisition of Repucom

    Nielsen announced it has completed its acquisition of Repucom, the global leader in sports measurement, evaluation and intelligence.

  • 06-15-2016

    Thrill of the Chase: 59% of Global Consumers Enjoy the Hunt for a Good Deal

    Part of the fun of shopping is the thrill of the chase and 59% of global respondents say they enjoy taking the time to find bargains. This is a particularly strong motivator in North America (68%) and Latin America (64%).

  • 05-31-2016

    Nielsen Expands Global Gaming Thought Leadership with Release of 360° Gaming Report

    Nielsen today announced the first-ever global edition of its annual Nielsen 360° Gaming report, a landscape study of video game fans and consumer behavior.

  • 05-29-2016

    Nielsen Marries China Telecom’s Big Data to Help Brands Grow Online

    Global information and measurement company Nielsen today announced the launch of TraffiOPTI, a cutting-edge innovation solution that can give manufacturers and brands an insightful understanding of online shopping habits of consumers from the world’s most populous country.

  • 05-29-2016

    Nielsen to Measure Unilever’s Digital Campaign Audience in China

    Global information and measurement company Nielsen today announced that Unilever China, a multinational consumer goods giant, has joined the growing tide of advertisers using Nielsen Digital Ad Ratings to measure their effectiveness in reaching digital campaign audiences.

  • 05-23-2016

    Sina Weibo Becomes Nielsen’s New Digital Ad Ratings Data Provider in China

    Combination of consumer data from Tencent and Sina Weibo to give Nielsen unmatched view of digital campaign audiences.

  • 05-17-2016

    Global Consumer Confidence Reflected Divergent Trends Around the World in Q1

  • 05-03-2016

    Nielsen Releases First-Ever Global Responsibility Report, Aligned With GRI G4

  • 04-26-2016

    Nielsen: Nearly 75% of Global Consumers List Brand Origin as Key Purchase Driver

  • 04-12-2016

    Nielsen Launches Marketing Cloud to Transform the Way Marketers Connect with Consumers

  • 04-05-2016

    The Dirt on Cleaning: Men Share More of the Load Than You Think

  • 03-23-2016

    25 Markets to Deliver Nielsen Total Digital Campaign Measurement by End of 2016

  • 03-16-2016

    Keep Calm and Watch Video: A Global Study of Traditional TV and Streaming Shows Most Consumers Have No Plans to Cut Cord

  • 03-01-2016

    Nielsen Promotes Megan Clarken to President of Product Leadership

  • 02-02-2016

    Recession Mentality Continues for Many; Terrorism Fears and Immigration Concerns Escalate in North America and Europe

  • 01-20-2016

    New Technology Offers Consumers Worldwide Greater Access to Borderless Shopping

  • 01-13-2016

    Nielsen Promotes Angela Talton to Chief Diversity Officer

  • 12-15-2015

    Nielsen Promotes Steve Hasker to Global President and Chief Operating Officer

  • 11-24-2015

    Nielsen Launches Nielsen Device Share in China

    Nielsen Device Share Helps to Track Market Trends, Optimize Advertising Expenditure and Drive Product Innovation

  • 11-19-2015

    Chinese Consumer Confidence Remains Strong

    Tier 1 Consumers Focusing on Quality-of-life Purchases, Lower Tier Cities Showing Demand Potential. Western Region Achieves Two-year Record High Willingness to Spend at 35 Points

  • 11-05-2015

    Nielsen Survey: Shopping Carts Already Filling Fast for ‘Double 11’

    Over 87% of consumers plan to participate in 2015’s “Double 11” shopping holiday, with 56% saying they will spend more than in 2014.

  • 11-03-2015

    U.S. Consumer Confidence Soared in Q3 to a 10-Year High

  • 10-30-2015

    Nielsen Release China Fresh e-commerce Development White paper

    Married white-collar females with high household income become main force to shop fresh online. Comparing to offline purchases, buying fresh online tends to be lower frequent but bigger spending

  • 10-27-2015

    Advertising in China: Driving Trust and Action

    Branded websites are the second-most trusted form of advertising, behind recommendations from friends and family. Health-themed ads resonate strongest with Chinese consumers.

  • 10-12-2015

    The Nielsen India Book Market Report 2015: Understanding the India Book Market

  • 10-12-2015

    Consumer-Goods' Brands That Demonstrate Commitment to Sustainability Outperform Those That Don’t

  • 09-28-2015

    Recommendations From Friends Remain Most Credible Form of Advertising Among Consumers; Branded Websites Are the Second-Highest-Rated Form

  • 09-24-2015

    Oh Baby! China’s Baby Care Industry Sees Double Digital Growth

    Selective Two-Child Policy Changes, Increasing Prosperity, Industry Confidence Drive Baby Care Growth.

  • 09-09-2015

    Nielsen Provides Pro Bono Support to the Greater Chicago Food Depository

  • 09-08-2015

    Nielsen China Shares New Data On Chinese Consumers And The Future Of Digital Marketing

    Consumer 360® Forum: new insights on consumer demand by generation and achieving maximum ROI from digital marketing

  • 09-08-2015

    Nielsen China Awards Inaugural Breakthrough Innovation Awards

    Nielsen Greater China announced the winners of its inaugural Breakthrough Innovation Awards and released its Breakthrough Innovation Report at its fourth Consumer 360 Forum today.

  • 09-08-2015

    Nielsen China Presents: Offline And Online Convergence – Winning in the World’s Biggest Digital Market

    Data scientists identify top 50 Chinese cities where consumer demand shows highest potential for new online/offline options.

  • 08-31-2015

    Nielsen China’s Fourth Consumer 360 Forum Highlights Market Opportunities Amidst Region’s “New Normal”

    Nielsen Greater China announced it will host its fourth Consumer 360 Forum in Pudong, Shanghai on September 8th, 2015.

  • 08-25-2015

    Oh Baby! Baby Food and Formula Sales Will Reach Nearly $30 Billion Around the World

  • 08-11-2015

    Nielsen and China Association of Auto Manufacturers Publish 4th Consecutive

    Consumers welcome price subsidy and expect more policy benefits on NEV usage; Plug-in HEV has higher consumer interest and growth potential

  • 08-05-2015

    Chinese Consumer Confidence Enters “New Normal”

    Online Shopping Trends in Rural Markets Drive Consumption Culture; Consumption Economy Emerges in the East: Quality of Life Purchases

  • 07-27-2015

    Global Consumer Confidence: Optimistic Overall, Europe Rises Despite Escalating Greek Debt Crisis

  • 07-15-2015

    Eric Dale Appointed Nielsen’s New Chief Legal Officer

  • 06-23-2015

    Consumers in Developing Countries are More Likely to be 'Early Adopters' of New Products

  • Digital | 06-17-2015

    Nielsen: Chinese Smartphone Market Now Driven by Upgrading

    Smartphone penetration of Chinese consumer is estimated at 73% by 2015, and exceeding 90% in urban areas

  • 06-16-2015

    Nielsen Names Technology Veteran, James Powell, Global Chief Technology Officer

  • 06-11-2015

    Nielsen: Asian-American Buying Power Increased by More than $50 Billion in One Year—Expected to Hit $1 Trillion by 2018

  • 05-27-2015

    Nielsen Launches Digital Ad Ratings in China

  • 05-21-2015

    Chinese Consumer Confidence Down One Point in Q1 2015

    New trends among high-tier consumers: travel aspirations mixed with a focus on family and convenience

  • 05-19-2015

    2015 Opens Optimistically for Consumers

  • 05-14-2015

    MORE THAN HALF OF CHINESE CONSUMERS ARE WILLING TO BUY GROCERIES ONLINE

    46% say they already order grocery products online for home delivery. 67% believe going to the grocery store is an enjoyable and engaging experience

  • 04-29-2015

    More Than Half of Global Consumers Are Willing to Buy Groceries Online

  • 04-28-2015

    Nielsen Launches Cutting-Edge Innovation Solution, Powered by Alibaba’s Big Data Management Platform

    this innovative product is aimed at helping clients drive innovation with a deep understanding of the already crowded and highly competitive e-commerce market

  • 04-27-2015

    Nielsen Listed on DiversityInc’s Top 50 Companies for Diversity for Second Consecutive Year

  • 04-23-2015

    SEVENTY-EIGHT PERCENT OF CHINESE RESPONDENTS THINK THAT FACE-TO-FACE INTERACTIONS ARE BEING REPLACED WITH ELECTRONIC ONES

    Online Education, Medical Information Sharing and Job Hunting are Top Needs for Mobile Device Usage.

  • 04-01-2015

    Sixty-Nine Percent of Global Consumers Think That Face-to-Face Interactions are Being Replaced by Electronic Ones

  • 03-27-2015

    MORE THAN 70 PERCENT OF KOREAN BEAUTY BRAND SHOPPERS FROM MAINLAND CHINA CONSIDER KOREAN PRODUCTS AS INNOVATIVE AND ADAPTED TO THEIR SKIN

    Four-out-of-Ten Respondents Open to Try Non-Korean Brands in the Future. French Products are Perceived Most Positively for Reputation and Quality.

  • 02-10-2015

    Chinese Consumer Confidence Down Four Points in Q4 2014 Same Level with the Year 2013 AT 110

    Tier 1 Cities See Record-High Consumer Confidence in Q4.Chinese Consumer Keep Spending More Despite of the Slow-down of Retail Market/Competition to Winning Consumers Getting Fiercer and Fiercer

  • 02-10-2015

    Chinese Consumer Confidence Down Four Points in Q4 2014 Same Level with the Year 2013 AT 110

    Tier 1 Cities See Record-High Consumer Confidence in Q4.Chinese Consumer Keep Spending More Despite of the Slow-down of Retail Market/Competition to Winning Consumers Getting Fiercer and Fiercer

  • 02-05-2015

    Big Data Ushers in New Era of Precision Marketing for Automotive Brands

    Communicating the right message, to the right consumer, in the right place, at the right moment

  • 11-18-2014

    NIELSEN: MAINLAND TOURISTS BECOME MORE PRUDENT WITH SHRINKING SIZE OF WALLET FOR SHOPPING IN HONG KONG

    The frequency of mainland tourists visiting Hong Kong has declined from 2.7 times to 2.2 times in average over the past 12 months, with a trend that shows they are spending less of their time and value on shopping, according to Nielsen.

  • 11-13-2014

    NIELSEN: CHINESE CONSUMER CONFIDENCE HELD STEADY AT 111 FOR THE 4TH CONSECUTIVE QUARTER

    Chinese consumer confidence held steady at 111 for the fourth consecutive quarter, which is one point higher than the third quarter last year. Meanwhile, global consumer confidence edged up one point to a score of 98.

  • 11-08-2014

    Nielsen: Chinese Consumers Set for Another Single’s Day Shopping Spree

    With this year’s Single’s Day just around the corner, are you expecting another record-high shopping spree?

  • 11-07-2014

    Nielsen: Changing Chinese Shoppers Reshape China’s Retail Landscape

    With Single’s Day just around the corner, is China going to witness another record-high shopping spree? Nielsen’s latest 2013-2014 Shopper Trend Report is aimed at bringing a de

  • 10-21-2014

    Adobe and Nielsen To Create Industry's First Comprehensive Measurement Platform for Digital Content

  • 10-10-2014

    Nielsen: Over Sixty Percent Mainland Travelers Are Planning To Buy Luxury Online In The Next Twelve Months

    Chinese consumers represent a significant part of the worldwide luxury market, with a trend to become more demanding and sophisticated shoppers. According to latest Nielsen survey, 60% of Chinese travellers have visited social media platforms and reviewed users’ recommendations on independent online platforms as the main source for their purchase plan.

  • Digital | 09-19-2014

    Nielsen: China sees more sophisticated online shoppers

    While the price advantage that e-commerce platforms bring to online shoppers is clear, a recent report from Nielsen indicates that Chinese online shoppers have become more sophisticated and segmented than ever before.

  • Innovation | 09-09-2014

    How Technological Innovation Creates Value

    One question that naturally arises is whether technological innovation will be a significant source of value creation in the coming years.

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