Online purchasing of packaged and fresh groceries has surged by 15% in the past two years, with an increase in consumers’ confidence within the online buying ecosystem leading to purchasing in a broader range of categories.
Nielsen and Tmall New Product Innovation Center recently announced the omni-channel strategic cooperation, which will integrate Tmall's online data for new products with Nielsen's industry-leading offline retail data analysis insights to further deepen the omni-channel integration trend in the overall market.
The FTSE4Good and Dow Jones Sustainability Index recognitions are part of a growing investor interest in companies focused on sustainability.
As the era of big data approaches, modern business is undergoing a revolution. Nielsen, a global leading measurement and data analytics company, has launched IntelliGEO, a big data business solution, to allow brands and retailers rapidly understand the market and make efficient decisions. This solution integrates Nielsen’s information on retailing sales and retail stores with other data sources, fully connecting people, goods and stores. With market information, channel refinement and smart stores, IntelliGEO provides an all-round insight into business landscape to offer the best solution for the development of China's retail market.
Smart TV, also known as over-the-top (OTT), is the newest and fastest growing platform for major advertisers. The development of the industry for big screen and on-demand devices continues to mature, with the penetration rate of OTT in 2017 exceeding 50%, and shipments of OTT television sets and set top boxes reaching 260 million units. This emerging media platform, which combines the advantages of traditional big screen TVs and the Internet, provides consumers with a better visual experience and a richer platform for advertisers.
Nielsen, the leading global measurement and data analytics company, and Suning, one of China's major e-commerce retail players, have entered into a strategic cooperation agreement. The agreement will see Nielsen and Suning work together to fully leverage data and online insights from various Suning Smart Retail channels, including Suning.com, Suning Supermarket, Redbaby Maternal & Infant Store and Suning Convenience Store.
Nielsen has earned the #19 ranking on the 2018 DiversityInc Top 50 list for corporate diversity and inclusion, moving up 13 places. This is Nielsen’s fifth consecutive year moving up on the annual ranking of companies that excel in hiring, retaining and promoting women, minorities, people with disabilities, LGBT+ and veterans.
Nielsen, the leading global performance management company, announced that Andy Zhao (赵新宇) is appointed as President, Nielsen China, with responsibility for all of Nielsen’s business activities in Mainland China. Andy Zhao reports to Patrick Dodd, Group President - Growth Markets, Nielsen.
In 2017, China CCI registered steady growth of 112 points, compared with 106 points in 2016. In 2017, both job prospects (jumping from 62 to 70 year-on-year) and personal finance (climbing from 61 to 69 year-on-year) rose by 8 points. The willingness to spend increased by 5 points to 57. All these three components reached the highest level since 2015.
Nielsen today launched its Nielsen Marketing Cloud in APAC empowering its regional and global clients to improve their advertising and content marketing effectiveness with an unrivaled combination of global audience data, technology and sales measurement solutions.
Job prospects jumped from 68 in the previous quarter to 72 in the third quarter, an increase of four points. Consumers' willingness to spend ran unprecedentedly high, rising from 56 in the previous quarter to 58, the highest level since 2014. In the same time, personal finance also rose one point from the last quarter to 70.
Consumers around the world are displaying a growing preference for global brands rather than locally manufactured products.
Streamlining the media planning process, Nielsen’s new media budget forecasting solution is an intuitive, web-based simulation tool that will enable brand marketers to easily evaluate thousands of combinations of marketing allocations and budget options, to make more informed, media planning decisions.
Nielsen has today completed its acquisition of Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.
Nielsen announced it has entered into a definitive agreement to acquire Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.
Nielsen Holdings plc announced today the addition of Guerrino De Luca as a member of the company’s board of directors, effective Oct. 19, 2017. De Luca is a seasoned consumer technology executive with more than 30 years of global experience, and significant expertise in strategy, marketing and management.
Global leading information and measurement company, Nielsen, today revealed the winners of the 2017 Innovation Excellence Awards in Shanghai. More than 250 leaders from various industries, including food & beverage, personal care, consumer durables, along with Nielsen’s experts on innovation and consumer insights gathered to discuss the unique challenges of innovating in China and how the market will evolve in the future.
Global leading information and measurement company, Nielsen, today announced that it has successfully introduced an e-commerce digital shelf solution, Digital Shelf 360, to China through a strategic partnership with Profitero, a global e-commerce solution firm. This new capability will help both global and local brand clients combine digital storefront data with actual sales data to help better understand the effect on performance.
Nielsen has announced the launch of Nielsen Esports, a new business vertical focused on competitive gaming that will leverage the company’s expertise and leadership in media consumption and valuation.
Global consumer confidence showed signs of continued improvement in the second quarter of 2017, with an index score of 104, which was up three points from quarter four 2016.
vBrand’s advanced machine learning platform will be integrated into the growing Nielsen Sports business for added speed and scale.
Developed in Partnership with E-commerce Giant JD.com, New Multi-Touch Attribution Offering Will Help Accelerate Growth of ROI in Digital Advertising in China
Target Group Performance Analysis is a new innovation evaluation framework that will allow FMCG manufacturers to more accurately predict an innovation’s overall viability and the growth potential within specific, target, consumer segmentations.
Nielsen released the first official details of the Connected System, designed with and for a broad range of decision-makers across FMCG and retail companies to foster collaboration, align organizations and achieve sustained, profitable growth.
Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile app globally, enabling clients to measure how effectively ads on the social platform reached their intended audience.
Nielsen has been named to Google’s Marketing Mix Model Partner program. As a preferred partner, this program enables Nielsen to collect Google advertising impression and spend data directly from Google in a standardized, granular and accurate way.
The world’s leading measurement company, Nielsen, announced today that it has successfully introduced the sports marketing platform SponsorLink, or SLINK, from the US to China. The platform has the potential to push ahead China's sport development by enriching measurement and data availability, so as to help brands get a clearer picture of the habits of Chinese sport consumers and how people respond to sponsors in sport.
Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, a premier provider of media and entertainment metadata. With this transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalized user experience for major video, music, audio and sports content.
Nielsen, the world's leading measurement company, and FMCG business of JD.COM, one of China's largest and fastest growing retailers, today announced a strategic framework agreement for comprehensive data cooperation between the two companies beginning January 2017.
These are uncertain times and third quarter Nielsen Consumer Confidence Index scores varied dramatically region to region, demonstrating considerable economic diversity around the world.
Leading global measurement company Nielsen recently announced the appointment of Vishal Bali as managing director of Nielsen China, responsible for growing Nielsen’s business and operations in China.
According to the new Nielsen Mobile Shopping, Banking and Payment Report, 53% of global consumers say they feel anxious when their mobile devices are not close at hand. Mobile has also revolutionized the world of retail and banking.
Interest in football in China has increased by more than 4% in the last three years, growth which is being driven by strategies developed at national government level and investment in sports properties around the world, a report from Nielsen Sports released today shows.
New Eating Trends in China: the Healthier the Better
The Nielsen Sports Paralympics and Para-Sports Report shows how changing attitudes will have major implications for this month’s Rio 2016 Paralympic Games, not just in terms of challenging stereotypes, increasing inclusion and breaking down social barriers, but also the commercialization of the Games themselves.
Around the world, consumers are increasingly opting for specialized diets that address their desire to eat organic, low-fat, low-carb, or eliminate ingredients based on food sensitivities, allergies or personal convictions.
Global consumer confidence held steady in the second quarter of 2016 at 98, an index score that was flat from the first quarter. North America was the only region to sustain growth momentum in the second quarter with a three-point confidence increase to 111.
Nielsen announced it has completed its acquisition of Repucom, the global leader in sports measurement, evaluation and intelligence.
Part of the fun of shopping is the thrill of the chase and 59% of global respondents say they enjoy taking the time to find bargains. This is a particularly strong motivator in North America (68%) and Latin America (64%).
Nielsen today announced the first-ever global edition of its annual Nielsen 360° Gaming report, a landscape study of video game fans and consumer behavior.
Global information and measurement company Nielsen today announced the launch of TraffiOPTI, a cutting-edge innovation solution that can give manufacturers and brands an insightful understanding of online shopping habits of consumers from the world’s most populous country.
Global information and measurement company Nielsen today announced that Unilever China, a multinational consumer goods giant, has joined the growing tide of advertisers using Nielsen Digital Ad Ratings to measure their effectiveness in reaching digital campaign audiences.
Combination of consumer data from Tencent and Sina Weibo to give Nielsen unmatched view of digital campaign audiences.
Nielsen Device Share Helps to Track Market Trends, Optimize Advertising Expenditure and Drive Product Innovation
Tier 1 Consumers Focusing on Quality-of-life Purchases, Lower Tier Cities Showing Demand Potential. Western Region Achieves Two-year Record High Willingness to Spend at 35 Points
Over 87% of consumers plan to participate in 2015’s “Double 11” shopping holiday, with 56% saying they will spend more than in 2014.
Married white-collar females with high household income become main force to shop fresh online. Comparing to offline purchases, buying fresh online tends to be lower frequent but bigger spending
Branded websites are the second-most trusted form of advertising, behind recommendations from friends and family. Health-themed ads resonate strongest with Chinese consumers.
Selective Two-Child Policy Changes, Increasing Prosperity, Industry Confidence Drive Baby Care Growth.
Consumer 360® Forum: new insights on consumer demand by generation and achieving maximum ROI from digital marketing
Nielsen Greater China announced the winners of its inaugural Breakthrough Innovation Awards and released its Breakthrough Innovation Report at its fourth Consumer 360 Forum today.
Data scientists identify top 50 Chinese cities where consumer demand shows highest potential for new online/offline options.
Nielsen Greater China announced it will host its fourth Consumer 360 Forum in Pudong, Shanghai on September 8th, 2015.
Consumers welcome price subsidy and expect more policy benefits on NEV usage; Plug-in HEV has higher consumer interest and growth potential
Online Shopping Trends in Rural Markets Drive Consumption Culture; Consumption Economy Emerges in the East: Quality of Life Purchases
Smartphone penetration of Chinese consumer is estimated at 73% by 2015, and exceeding 90% in urban areas
New trends among high-tier consumers: travel aspirations mixed with a focus on family and convenience
46% say they already order grocery products online for home delivery. 67% believe going to the grocery store is an enjoyable and engaging experience
this innovative product is aimed at helping clients drive innovation with a deep understanding of the already crowded and highly competitive e-commerce market
Online Education, Medical Information Sharing and Job Hunting are Top Needs for Mobile Device Usage.
Four-out-of-Ten Respondents Open to Try Non-Korean Brands in the Future. French Products are Perceived Most Positively for Reputation and Quality.
Tier 1 Cities See Record-High Consumer Confidence in Q4.Chinese Consumer Keep Spending More Despite of the Slow-down of Retail Market/Competition to Winning Consumers Getting Fiercer and Fiercer
Tier 1 Cities See Record-High Consumer Confidence in Q4.Chinese Consumer Keep Spending More Despite of the Slow-down of Retail Market/Competition to Winning Consumers Getting Fiercer and Fiercer
Communicating the right message, to the right consumer, in the right place, at the right moment
The frequency of mainland tourists visiting Hong Kong has declined from 2.7 times to 2.2 times in average over the past 12 months, with a trend that shows they are spending less of their time and value on shopping, according to Nielsen.
Chinese consumer confidence held steady at 111 for the fourth consecutive quarter, which is one point higher than the third quarter last year. Meanwhile, global consumer confidence edged up one point to a score of 98.
With this year’s Single’s Day just around the corner, are you expecting another record-high shopping spree?
With Single’s Day just around the corner, is China going to witness another record-high shopping spree? Nielsen’s latest 2013-2014 Shopper Trend Report is aimed at bringing a de
Chinese consumers represent a significant part of the worldwide luxury market, with a trend to become more demanding and sophisticated shoppers. According to latest Nielsen survey, 60% of Chinese travellers have visited social media platforms and reviewed users’ recommendations on independent online platforms as the main source for their purchase plan.
While the price advantage that e-commerce platforms bring to online shoppers is clear, a recent report from Nielsen indicates that Chinese online shoppers have become more sophisticated and segmented than ever before.
One question that naturally arises is whether technological innovation will be a significant source of value creation in the coming years.
