Nielsen recently announced the appointment of Justin Sargent as president of Nielsen China, responsible for growing Nielsen’s business operations in China.
Having joined Nielsen in 1993, Justin has over two decades of global experience, working in analytics, client service and management roles across many key markets. His tenure at Nielsen has included key roles such as President of Nielsen Pacific, Managing Director of Nielsen India, Group Managing Director of Nielsen UK and Ireland, and Retail Executive Director of Nielsen Australia.
Justin’s vision centers on the profound opportunity for information to drive impact; unlocking business growth and development through actionable data and analytics.
“Justin has tremendous experience advising many of the world's leading companies on sales and marketing strategy and execution, across both media audience measurement and retail industry measurement. His extensive experience across the Nielsen organization, together with his acute business acumen will be valuable attributes in this new role leading the China business,” said Patrick Dodd, Global President and Chief Commercial Officer of Nielsen’s Connect business. “I’m very delighted to welcome Justin into his new role where he will continue to drive growth for our clients in this buoyant and ever-evolving market.”
“China is the world’s second largest economy with a rapidly expanding market environment. For brands growing their business in China, it is important to gain a clear insight into this sophisticated marketplace,” said Sargent. “This is exactly what Nielsen provides — precise and insightful market information which enables our clients’ growth here. We plan to leverage technology advancements and digital development so as to provide robust, accurate and innovative services for our customers in this era of big data, and I’m excited to play a role in this evolution.”