Advertising Expenditure

Plan for success with insight into ad spend trends across the key media sectors.

What we measure

Nielsen measures more than half of the world’s total broadcast, print and online advertising.

We provide advertisers, agencies and media owners with a picture of the competitive landscape in China by measuring who advertised, on which medium, how much was spent by campaign, how many ads and ad formats. We can then break this down further by key industry sector and individual advertiser.

How we do it

Our advertising information service uses spot monitoring methodology to measure advertising expenditure estimates across the key mediums. We also collect the ad creative we’ve measured in a database that advertisers, agencies and media owners can access upon request.

Advertisers and agencies use our advertising tracking and analysis tool to gain actionable insights into ad spend and placement to inform the strategic media planning process. Broadcasters and publishers can get a clear gauge of station and title performance, agency and advertiser deals and industry movements.