Solutions

Brand Audit

Consumers are talking actively online about your brand and products. We can help you collect those opinions and structure them into insights by listening to consumers’ voices on social media.

How we do it

  • Category buzz overview: we evaluate your brand’s online performance against your competitors’.
  • Ÿ5P Analysis: we evaluate a brand’s online social media performance through the 5P model: product, price, place, promotion and package.
  • Brand mapping: we visually map the different properties associated with your brand and those of your competitors to determine areas of strengths and weaknesses.
  • Weibo account analysis: we evaluate brand’s weibo performance against competitors through key performance indicators such as retweet and comment rates, as well as participant habits and trends.