Opportunity Identification

Great innovations start with addressing unmet needs of consumers, but finding the right demand isn’t easy, Nielsen’s brand strategy suite of tools help you to define where, how and what to play.

Where to Play

Explore the consumer defined category boundaries across a broad market landscape, identify on the broad landscape the categories that represent the best opportunities for your brands. Identify, quantify and prioritize possible whitespaces in the market.

How to Play

Uncover consumer needs and drivers of brand choice, assess strengths and weakness of competitors, discover unclaimed spaces and establish opportunities for growth in a chosen category. Build brand and portfolio growth strategies by uncovering unmet demand and prioritizing innovation/renovation opportunities.

What to Play

Determine whether innovations demonstrate potential for launch and deliver strategic priorities when evaluated throughout Nielsen BASES suite.