Choosing to invest behind a new product launch is one of the most difficult and important decisions that manufacturers make.

Our approach stands at the front of the industry for making new product commercialization decisions, helping you make more informed choices at this stage. Our experienced client service consultants have the full array of analytical tools at their disposal to provide comprehensive guidance to your new product team.

Nielsen’s framework represents a model of the consumer adoption process, which we use to help diagnose your new product’s ability to achieve true consumer adoption. A holistic consultation on all elements of the consumer ‘bundle’, including breakthrough ability, packaging, branding and communication strategy, brings critical insights to inform your launch strategy.

Our leadership position in the innovation space has allowed us to develop databases including thousands of new product marketing plans. This unique capability gives us the unmatched ability to consult with you on improving the level and allocation of support for your new brands.

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How We Do It

There are many strategies to successfully launch a product. But there’s only one that’s right for you.

Your customer is talking to you 500 times a second. Are you listening?

Understanding retail spending is key to implementing effective consumer marketing solutions.


Data from more than 60 million households provides a comprehensive, single-source view of the impact your advertising is having on sales.


Raise your marketing efficiency by identifying, understanding, and locating your best consumers where they live and shop.

Find The Right Solution For Your Business