We use a lot of tools for just one purpose: measuring how consumers behave. Whether it’s consumer panels, point-of-sale technology, or expert statistical modeling, we can deliver the most complete and accurate picture of consumer and retailing insights. We’re proud of our in-house retail experts and what they can do for you. Their insights, along with the strong relationships we have with retailers and manufacturers, work to your advantage.
Our goal is to focus on your business issues with an experienced team who can then select the best information sources, integrate them and respond with a single solution: one team—one brief—one solution. This will save you time and help you take action with confidence.
Nielsen is uniquely positioned to deliver insights on consumer behavior and product sales across hundreds of grocery categories. Our powerful combination of deep data and insights arms clients with actionable intelligence for their business planning. Our tools provide clients with timely, flexible analytics, presenting a holistic view of the marketplace.
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