Webinar: The Quest for Convenience
With finite time and infinite change, consumers' expectations don't stand still. Consumers' circumstances and priorities are continually changing with shifts to urban centres, commuter congestion, evolving roles and the impact of technology. Consumers are looking to rebalance their more complex and crowded lives, they need convenience.
Read more >Global Economic Conditions and the Consumer Product Landscape are on Solid Footing at the Start of 2018
From a global perspective, prospects for the remainder of the year appear largely positive. In Q1, confidence grew across Western Europe, the economic recovery in Latin America looks promising in a number of markets, dollar sales of FMCG in North America performed well, and growing disposable incomes across Asia-Pacific are having an effect well beyond the immediate region.
Read MoreGrocery spend in Europe is still close to the underlying trend of the last 12 months
The amount Europeans paid for everyday groceries (on the widest possible basket of product categories that are continuously tracked by Nielsen) increased by +3.7%, still very positive but slightly slowed in comparison with the+4.4% in Q4.
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Here’s a look at some of the major shifts we’re tracking to help our clients stay in prime position to capitalize on the opportunities they’ll present in the coming years.
Quarter by quarter, Belgian consumer confidence has been increasingly inching up. Aside from a quick jump to 95 points one year ago, this quarter’s index of 93 is the highest confidence has been since 2011.
To do it right, companies need to invest in truly understanding their consumers and embed sustainability into their brand’s foundation. Authenticity comes through the end-to-end integration of sustainability into your processes and complete transparency with consumers along the way.