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No Matter What Change Looks Like, Know Your Next Move.

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INSIGHTS

Webinar: The Quest for Convenience

With finite time and infinite change, consumers' expectations don't stand still. Consumers' circumstances and priorities are continually changing with shifts to urban centres, commuter congestion, evolving roles and the impact of technology. Consumers are looking to rebalance their more complex and crowded lives, they need convenience.

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Featured Report

Global Economic Conditions and the Consumer Product Landscape are on Solid Footing at the Start of 2018

From a global perspective, prospects for the remainder of the year appear largely positive. In Q1, confidence grew across Western Europe, the economic recovery in Latin America looks promising in a number of markets, dollar sales of FMCG in North America performed well, and growing disposable incomes across Asia-Pacific are having an effect well beyond the immediate region.

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Featured Report

Grocery spend in Europe is still close to the underlying trend of the last 12 months

The amount Europeans paid for everyday groceries (on the widest possible basket of product categories that are continuously tracked by Nielsen) increased by +3.7%, still very positive but slightly slowed in comparison with the+4.4% in Q4.

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Solutions

  • Consumerization

    Consumer needs are fragmenting and competition to engage them is steep. To win, you need to up your game to meet their needs and connect with them. Interactions are what matter today, but traditional segmentation models can’t deliver your programs to the specific consumers you want to reach.

    Consumerization helps solve these problems. This new technique broadens segmentation and offers a new level of precision so you can reach deeper and boost consumer engagement across your entire business. We help you identify and build a custom view of your most profitable consumers so we can then help you innovate, communicate and activate with those consumers in mind.

  • Innovation

    Succeeding in today’s market requires more than just keeping pace with the Joneses. Competition is fierce and new products are a dime a dozen. But great innovators make it look easy, almost magical. Behind that magic, however, is immense time, discipline, and analytics. That’s where we come in.

    Our end-to-end innovation process is backed by 30 years of experience developing, optimizing and validating product campaigns. Our innovation approach identifies what consumers say they need as well as the needs they haven’t articulated yet. That’s where breakthrough opportunities—those with true potential to achieve sustainable growth for your business—reside.

  • Marketing Effectiveness

    Effective marketing is about delivering your message to the right people, shaping their preferences and, ultimately, driving sales. We call this reach, resonance and reaction—the three Rs of marketing effectiveness.

    Our marketing effectiveness measurement systems excel in their scope and level of integration. We can help you measure how well you’re accomplishing your advertising goals across video-, audio- and text-based advertising on virtually any platform or device. From network television to streaming audio on a smart phone to social media on a tablet, we’ve got you covered whether you’re buying or selling advertising.

  • Sales Effectiveness

    Understanding today’s consumer is no easy feat, and with store-level as well as shopper insights in the markets you operate in, your customers’ behaviors and preferences will always be top of mind.

    Effective shopper marketing relies on understanding shoppers to influence their purchase decisions and drive growth. So with our insights, your activation will always be shopper-friendly. Our consumer panels dig deep into shopper behavior to help you understand the why behind the buy so that you can enhance your marketing approach at retail.

    Driving performance is also about understanding the levers that influence purchase decisions and ultimately guiding your price and trade promotion strategies. We have end-to-end solutions that help you measure each of these in-store variables and their impact on your sales volume.

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Insights

Markets and Finances | 11-12-2018

Tracking the Pace of Change and Evolving Consumer Behavior

Here’s a look at some of the major shifts we’re tracking to help our clients stay in prime position to capitalize on the opportunities they’ll present in the coming years.

Markets and Finances | 11-12-2018

Consumer Confidence in Belgium slowly inches up to 93 points

Quarter by quarter, Belgian consumer confidence has been increasingly inching up. Aside from a quick jump to 95 points one year ago, this quarter’s index of 93 is the highest confidence has been since 2011.

Perspectives | 06-12-2018

Five Reasons To Prioritize Sustainability In Your Brand Playbook

To do it right, companies need to invest in truly understanding their consumers and embed sustainability into their brand’s foundation. Authenticity comes through the end-to-end integration of sustainability into your processes and complete transparency with consumers along the way.

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You can view more news and reports on our regional site

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Press Releases

  • Yellow Vest Protests in France Continue to Impact Supermarket Sales
  • Online FMCG sales growing 4x faster than offline; global FMCG e-commerce sector to hit US$400B by 2022
  • Redefining Convenience: New Nielsen Report Reveals Six Factors Driving Consumers’ Quest for Convenience
See all press releases >
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