It’s rational that shoppers would be willing to pay more for a product that is of a higher demonstrated quality or value, but there is also a more subjective component that factors into many shoppers’ ideas of what premium means.
Leading a healthy lifestyle remains top of mind for consumers globally, and Canadians are no exception. And while there is no universal definition for what “healthy” means, most people focus on products and services that deliver the best for their families, and that’s a key driver of shopping behaviour.
As we’ve seen in an array of categories, including food and personal care, health is a key aspect in breakfast foods, as 65% of Canadians who prepare their breakfast meals or buy them away from their homes say that what they do eat is healthy.
There’s a new retail revolution underway, and it’s going to affect the global food industry in ways the market hasn’t seen before. The revolution comes at the hand of store-branded products, which continue to gain share across all major geographies.
As Canada's population of ethnic consumers grows increasingly dominant, retailers and manufacturers need to focus their strategies and products accordingly to ensure they connect with the right consumers at the right time.
We’ve been talking about health and wellness for years. There are two critical forces at play that are shifting this topic from niche to mainstream: increasingly complex needs and massive digital engagement.
In North America, consumers are actively trying to incorporate more plant-based foods into their diets. This suggests that plant-based options appeal to significantly more people than just those who follow vegetarian and vegan diets.
When it comes to protein, animal protein from meat, such as chicken, beef, turkey, pork and seafood, ranks first among North Americans, which aligns with the fact that consumers in both countries spend more than half of their protein dollars on animal protein.
As consumers continue to focus on their overall health and wellness, food and beverage products that are rich in protein have a unique opportunity to resonate with today’s shoppers and the retailers that stock them on their shelves.
Leading a healthy lifestyle is now top of mind for many consumers, but the approaches individuals take are as individual as the people themselves. A majority of Canadians have health on their minds, as more than two-thirds say they’re making conscious efforts to improve their health.
Around the world, consumers are looking for a taste of the good life. And it’s not just those who are wealthy. Sales of products in the “premium” tier are growing at a rapid pace. In fact, the growth of the premium sector in many markets is outpacing total growth for many fast-moving consumer goods categories.
Consumers today are taking an active role in managing their health, which includes following proper nutrition guidelines to prevent and control health issues. These healthy attitudes are having an impact on food trends, providing Canadians with a multitude of options to help them achieve their goals.
Grabbing a bite to eat outside of the house is a weekly occurrence for almost half of global respondents, but are we stopping to savor our entrees or eating grub on the go? As it turns out, we’re doing quite a bit of both.
We’ve become so accustomed to our fast-paced lifestyles that it’s even crept its way into how we consume food. This is especially the case when you look at breakfast. So what does the future of the most important meal of the day look like?
While today’s consumers certainly scrutinize the foods that fill their pantries, they aren’t just eating at home. In fact, eating out isn’t just for special occasions; it’s a way of life for nearly half of global respondents.
The ins-and-outs of what a healthy diet looks like may vary somewhat around the world, but simplicity resonates globally. While there is some variation across regions, the story stays the same: Artificial is out, many of us avoid food with long lists of ingredients and consumers are intent on removing the bad and adding the good.
With such an extended age gap between Canadian Millennials and Baby Boomers, it’s no surprise that they shop differently and have varying tastes and preferences. However, these preferences may not be as different as you might think.
As a consumer group, Millennials are just starting to flex their spending power, which will grow significantly in the coming years. While they’re years from fully establishing themselves, they’re already having a marked impact on the global consumer landscape.
Nearly two-thirds of global respondents say they follow a diet that limits or prohibits consumption of some foods or ingredients. Taking a closer look, a majority of global respondents say that when it comes to ingredient trends, a back-to-basics mind-set, focused on simple ingredients and fewer artificial or processed foods, is a priority.
As consumers seek healthier options and continue to enjoy their treats when they’re looking for an indulgence, how do candy manufacturers make sure their offerings remain at the forefront of consumers’ purchase considerations?
Consumers around the world are increasingly focused on clean eating and the benefits of eating more healthfully, with 70% of global respondents saying they actively make dietary choices to help prevent health conditions such as obesity, diabetes, high cholesterol and hypertension.
Vinegar may primarily serve as a versatile cooking ingredient, but its list of uses stretches far beyond cooking and the kitchen. With the list of its uses expanding every day and being shared by the masses online, vinegar sales are rising.
When it comes to choosing specific products, do consumers prefer global brands or local ones? The answer depends primarily on the category, and there is a surprising amount of agreement across regions.
As multinational companies continue to expand into new markets, often providing access to a greater range of products for local consumers, are local companies getting lost in the shuffle? Not necessarily so. In fact, many local companies are thriving.
Many consumers appear to have strong preferences about the origin of the products they buy, but how important is this attribute really when they consider a purchase? How does it stack up against other selection factors?
March is National Frozen Food month. While the holiday originated in the U.S., Canada’s centre of store sales—including the frozen aisle categories—have been rising over the past five years. So what's driving growth in the Canadian freezer section?
To better understand how younger respondents view the importance of dietary considerations, we asked six Millennials from different parts of the globe to explain how their eating habits differ from those of their parents.
For both baby food and diaper brands, 70% of global respondents say they have switched brands. Their reasons for switching baby food, however, are somewhat different than their reasons for switching diapers.
From the pureed food on spoons to the formula in bottles, you’d be hard pressed to find a parent who didn’t want the best for their baby. And they're willing to spend for it. But for baby care manufacturers, there’s plenty at stake in the battle for baby bucks.
When it comes to food and beverage consumption, Canadians’ intentions don’t always align with their actions. So as the heart pulls right and the brain tugs left as they roam the grocery aisles, there’s often an opportunity of white space between the two.
When it comes to taking a risk on a new product purchase, why do consumers choose one product over another? What needs and desires drive new product purchasing, and which attributes are most influential in the path to purchase?
What does tomorrow’s grocery store look like? Chances are, we’re starting to get a sneak peek as the market welcomes in a new breed of outlets that combine traditional supermarkets with sit-down restaurants. Enter the “grocerant.”
Half of consumers around the world say they’re actively trying to lose weight, and 75% of them plan to achieve that goal by changing their diet. But the road to good health isn’t always paved with good intentions. So do desires materialize where it counts—at the point of sale?
Despite our best intentions to eat healthily, the contents of our shopping carts don’t always align with our objectives. And when we look around the globe, not everyone places health attributes atop their list of important considerations when they shop for food.
Health and wellness are hot topics around the globe, and they have been for years. Despite the immense amount of attention devoted to the topic, however, the obesity rate is high—and rising. The good news, however, is that consumers around the world are taking steps to take charge of their health.
The snacking market in Canada is ripe with opportunity. And in today's fast-paced world, many consumers are even blurring the lines between a snack and a meal. But despite the huge market, consumers are still demanding more from their snacks—from accessibility to affordability to portability.
Whether it be to satisfy a quick fix on the go or replace a traditional lunch snacks have become much more than in-between-meal indulgences. They’re also a global boon for retailers, as consumers around the globe spend $374 billion on snacks each year. But as James Russo explains, our regional snacking preferences are as individual as we are as consumers.
Who doesn’t love a good snack? As snack manufacturers look to tailor offerings to deliver snacks that appeal to both the palate and the psyche, knowing what drives a consumer to pick one snack rather than another is vital to stay competitive in the $374 billion worldwide snacking industry.