Large companies are slow and sluggish. Smaller companies are agile, adaptable, and can bring products to market faster or respond to change. As a result, "the little ones" also grow faster. Such is the public perception.
On Tuesday, 30 April 2019, this year's retail trade conference (Detailhandelstagung) will take place in cooperation with Fuhrer & Hotz. As in previous years, interesting speakers will talk about trends around the retail trade in 2019 as well.
While online has been growing as a channel in several developed markets in recent years, it’s broadening in scope, and is fast becoming a popular shopping destination for consumers around the world, particularly those looking to purchase premium products, as these platforms are able to attract shoppers and generate sales by providing exclusive product ranges and compelling deals.
Looking for a better lifestyle, consumers are searching for options that are healthier for them and for their homes. The good news is that companies can be benevolent and bankable if they understand the intricacies of these forces and react accordingly.
The competitor landscape is constantly changing, more than ever brands and retailers are competing among each other to gain market share. Consequently, account teams need to continuously adapt their retail pricing and promotion strategies or risk losing revenue.
The competitive landscape in Switzerland is becoming increasingly dynamic. More than ever, brands and retailers are competing with each other for the share of the consumer's money market. Yet despite the importance of pricing for Swiss consumers, every third price decision doesn't bring the best price.
FMCG (nominal turnover) growth in Europe improved to +3.7% in the third quarter of 2018, despite a slowdown in GDP in the euro area, driven by stable consumer confidence and continued moderate inflation.
A new era of sustainability is rising and it’s touching every corner of the world. Consumers in markets big and small are increasingly motivated to be more environmentally conscious and are exercising their power and voice through the products they buy. But why do these shifts feel so urgent?
While sales in traditional retail trade in Switzerland stagnated, "On The Go" shop formats continue to grow. Retailers have already recognized this potential and are responding to it with an increasing number of convenience stores.
Although the Swiss e-commerce market is still small (2% of total FMCG retail sales), there’s hardly any doubt that this share will grow strongly in the coming years. The combination of Swiss’ consumers high purchasing power and affinity with technology almost guarantees that this channel will flourish, potentially at a stronger pace than in other markets.
Are there growth opportunities for Swiss products in the Middle East? How strongly is the confectionery market growing in China and Indonesia and which manufacturers and brands dominate these markets? Consumers today are more connected than ever before, and both local and global brands are eager to catch their attention.
Convenience isn’t just about store formats, products or packaging. And it means more than the latest technologies or new engagement strategies. Rather, it’s about every encounter, interaction and action that can help fulfill consumers’ growing demand for efficiency.
The central theme of the Retail Trade Conference, which took place for the seventh time as a cooperation between Nielsen Switzerland and Fuhrer & Hotz Excellence in Retailing, is the balancing act between digitization in online and offline commerce as well as the return to "humanity" at the POS.
The Swiss FMCG sector has seen similar trends this quarter to those experienced in 2017. There was some slight growth in average price levels amidst declines in volume. This translates into - 0.6% sales decline.
In Western Europe, the 11 countries total FMCG size is 546 Billion Euro. The total trend in Units is growing in most markets except Germany & UK. Learn about the biggest growth drivers of Euro FMCG growth.
Irish butter, French hand cream, American cat food - and all this with a good feeling. Be it food, cosmetics or household products: for most consumer goods, national borders hardly play a role for consumers in Switzerland. Dairy products are the only exception.
Nielsen Switzerland consumer panel has enabled deep dive analyses of shopper behavior since 1999. It is delivering actionable insights in order to plan and adapt marketing and sales activities. Mid-2018 Nielsen consumer panel is going to become bigger and better by using state of the art technology.