Esports fans around the world include some of the hardest to reach consumers for brands because of their cord-cutting and ad-blocking tendencies. While esports unites them as a fan base, their digital-first mindset is pervasive in their approach to broader entertainment consumption.
As we analyze key takeaways from Nielsen’s past two years of sponsorship valuation data and research around fan behavior and preferences, it’s evident that esports stakeholders have a lot to look forward to in the coming months.
While gaming across Asia remains serious business, followership, engagement and the most popular titles vary greatly market by market. What is an established pastime in South Korea remains a relatively new yet fast-growing phenomenon in Japan.
It’s now 2016, and gaming has firmly moved out of the basement and into the living room–and beyond. In fact, more than half of the population in the world’s industrialized countries now identifies as gamers, which has brought a tidal wave of change across the way many of us spend our free time.
Call of Duty may only be a game, but the battle between console manufactures for consumers’ time and money is anything but—especially with the holiday shopping season officially upon us. So which consoles and titles do gamers have their eyes on?