Welcome to News Center
News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Case for Growth Through Transparency: A Way Forward for Digital Advertising
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
Understanding How Panels + Big Data Provide Better Audience Measurement
At a time when smartphones, digital devices and connectivity are aspects of everyday modern life, there’s no shortage of data for marketers to tap into for insight into consumer behavior. Not all data, however, are created equal, and it’s critical to understand that when it’s used for...
Understanding the Role of Panels in Representative Measurement
For nearly 100 years, we’ve provided business around the world with critical insight into consumer behavior. Our panels are what make this possible. That’s because they allow us to understand person-level behavior, unlike big data and other forms of information that can’t be directly linked...
Nielsen’s Dramatic Track Record of Innovation in our Watch Division Over the Years
Over the past several years, we’ve made tremendous progress advancing our ability to measure consumer behavior across platforms and delivering critical solutions that help our clients better monetize opportunities to reach audiences of content and ads. To illustrate our progress, we’ve created...
Ratings Academy 101
To get a better understanding of the new Ratings Academy, we sat down with Andrea Lipstein, VP of product marketing, who shed light on its intent, scope and future additions.
Nielsen Digital Content Ratings Set To Include Facebook, Hulu and YouTube Viewing
Digital Content Ratings provides daily measurement of audiences across digital content types, with metrics fully comparable to television. Partnering with Facebook, Hulu and YouTube to provide our clients with credit within Digital Content Ratings for the video viewership of their content published...
Powerful Pins: Measuring Pinterest with Nielsen Digital Ad Ratings
We’re excited to announce that Nielsen Digital Ad Ratings has been selected as the measurement standard for advertising on Pinterest. Now, marketers will be able to access independent audience verification metrics from Nielsen for their campaigns running on the Pinterest mobile app.