Events

Efficient Assortment Management

What is it?

Interactive workshop covering presentations, group discussions, exercises, case studies to help you:

  • Understand the benefits of proper Assortment Management
  • Learn a framework that will help you optimize your assortment and identify factors that influence the assortment
  • Analyze main KPI’s for selecting the right assortmentCoordinate assortment decisions with Category Management strategies
  • Contribute to your organization’s operational effectiveness and efficiency
  • Achieve immediate positive impact
  • Network with people in the category management domain

Benefits of Attending this workshop

  • Understand the benefits of proper Assortment Management
  • Learn a framework that will help you optimize your assortment
  • Analyze main KPI’s for selecting the right assortment
  • Coordinate assortment decisions with Category Management strategies

Who Should Attend?

Level: Beginner to Intermediate

Retailers:

  • Category Managers
  • Operations Managers
  • Consumer Insights Managers
  • Buyers,Promotional Managers
  • Merchandising teams
  • Space planners
  • Business/Sales Analysts…

Manufacturers

  • Category Managers
  • Consumer Insights Managers
  • Trade Marketing Managers
  • Business/Sales Analysts
  • Brand Managers
  • Key Account Managers

When & Where

DATE & TIME:

4th – 5th June 2019, 9:00 – 18:00

VENUE:

Panorama hotel, Milevská 7, 140 63 Prague

Agenda

Day 1

Registration

Introduction

  • What is Assortment Management
  • Why Assortment Management
  • Shopper influence on Assortment
  • Shopper needs & decision making

Assortment Management (Supplier perspective)

  • Shopper Decision Tree (SDT)
  • Group exercise
  • Sales and marginal benefits
  • Category Strategies and Innovation
  • Case Study

Category Management

  • Category Role, Strategy, Tactics
  • Group exercise

Category Level Assortment Management

  • Category Actions & Strategy
  • Category Management process
  • Group exercise

Day 2

Review Day One

Data Sources

  • What information is commonly needed
  • Category, Shopper, Retailer information
  • Group exercise

Assortment Management (Retailer perspective)

  • Assortment Management KPI’s
  • Planning for success
  • Creating Clusters
  • Store/Cluster strategies
  • Assortment Optimization Procedure
  • Case Study

Group Exercise

  • Introduction to Case Study
  • Brainstorming
  • Team preparation

Group Presentations

  • Case study presentations
  • Open discussion