Efficient Assortment Management
What is it?
Interactive workshop covering presentations, group discussions, exercises, case studies to help you:
- Understand the benefits of proper Assortment Management
- Learn a framework that will help you optimize your assortment and identify factors that influence the assortment
- Analyze main KPI’s for selecting the right assortmentCoordinate assortment decisions with Category Management strategies
- Contribute to your organization’s operational effectiveness and efficiency
- Achieve immediate positive impact
- Network with people in the category management domain
Benefits of Attending this workshop
- Understand the benefits of proper Assortment Management
- Learn a framework that will help you optimize your assortment
- Analyze main KPI’s for selecting the right assortment
- Coordinate assortment decisions with Category Management strategies
Who Should Attend?
Level: Beginner to Intermediate
Retailers:
- Category Managers
- Operations Managers
- Consumer Insights Managers
- Buyers,Promotional Managers
- Merchandising teams
- Space planners
- Business/Sales Analysts…
Manufacturers
- Category Managers
- Consumer Insights Managers
- Trade Marketing Managers
- Business/Sales Analysts
- Brand Managers
- Key Account Managers
- …
When & Where
DATE & TIME:
4th – 5th June 2019, 9:00 – 18:00
VENUE:
Panorama hotel, Milevská 7, 140 63 Prague
Agenda
Day 1
Registration
Introduction
- What is Assortment Management
- Why Assortment Management
- Shopper influence on Assortment
- Shopper needs & decision making
Assortment Management (Supplier perspective)
- Shopper Decision Tree (SDT)
- Group exercise
- Sales and marginal benefits
- Category Strategies and Innovation
- Case Study
Category Management
- Category Role, Strategy, Tactics
- Group exercise
Category Level Assortment Management
- Category Actions & Strategy
- Category Management process
- Group exercise
Day 2
Review Day One
Data Sources
- What information is commonly needed
- Category, Shopper, Retailer information
- Group exercise
Assortment Management (Retailer perspective)
- Assortment Management KPI’s
- Planning for success
- Creating Clusters
- Store/Cluster strategies
- Assortment Optimization Procedure
- Case Study
Group Exercise
- Introduction to Case Study
- Brainstorming
- Team preparation
Group Presentations
- Case study presentations
- Open discussion