Top 10

Discover what Americans are watching and playing

Streaming TV

Top 10

Original, acquired, and movie viewing

Discover the top streaming programs in the U.S., including the most-watched streaming originals, movies and acquired titles. Ranked by total minutes viewed by persons 2+.

Jan. 6 – Jan. 12, 2025

Program NameRankMinutes (Millions)# of EpisodesSVOD Provider
Squid Game
1
2,365
16Netflix
Landman
2
1,378
10Paramount+
American Primeval
3
1,254
6Netflix
Bluey
4
1,107
154Disney+
Bob's Burgers
5
936
281Hulu
Virgin River
6
878
64Netflix
The Equalizer
7
847
63Netflix / Paramount+
Grey's Anatomy
8
753
439Hulu / Netflix
Missing You
9
752
5Netflix
Dexter
10
731
96Netflix / Paramount+

Source: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S., viewing through television.

Video teaser image of Nielsen SVP Brian Fuhrer.

Methodology Overview

Learn more about how we measure streaming content and calculate the streaming Top 10 lists in this video with Nielsen SVP Brian Fuhrer.

Streaming Content Ratings

Uncover the viewing habits of streaming audiences to gain a more comprehensive view of your video content’s reach, regardless of where consumers view it.

Traditional TV

Top 10

Broadcast and cable viewing

Discover what Americans are watching on TV, including the week’s top broadcast and cable telecasts and syndicated programming. Based on Nielsen National TV ratings and ranked by total viewers (persons 2+).

Week of Jan. 27 – Feb. 2, 2025

PROGRAMRANKVIEWERS (000)RATINGNETWORK
GRAMMY AWARDS
1
15,423
7.5CBS
60 MINUTES
2
6,938
4.0CBS
CHICAGO MED
3
6,563
3.9NBC
GEORGIE & MANDY'S FIRST MARRIAGE
4
6,381
3.7CBS
FBI
5
6,364
3.6CBS
CHICAGO PD
6
6,345
3.8NBC
CHICAGO FIRE
7
6,337
3.8NBC
MATLOCK
8
5,780
3.5CBS
NCIS
9
5,761
3.3CBS
GHOSTS
10
5,380
3.2CBS

Source: Nielsen National TV Ratings. U.S. audiences. Ranked by total viewers P2+. Ratings are the percentage of TV viewers in the U.S. that tuned into a specific television program.

Nielsen TV Ratings

Discover what U.S. audiences are watching—where, when, and how often to determine how to best allocate advertising spend, sponsorship, and marketing dollars.

Ratings and Families

How do Nielsen ratings work? It starts with the Nielsen Families that help us measure what people watch on TV and listen to on the radio.

Advertising

Top 10

Learn which companies are leading the pack in advertising spending each month. Powered by Nielsen Ad Intel.

Advertising Spend – December 2024, P2+

PARENT COMPANYRANKDOLLARS (MM)IMPRESSIONS (B)INDUSTRY
VERIZON COMMUNICATIONS INC
1
$101.0
6.4BUSINESS & CONSUMER SVCS
ABBVIE INC
2
$97.6
6.0HEALTHCARE
FOX CORP
3
$91.9
3.0PUBLISHING & MEDIA
PROGRESSIVE CORP
4
$85.5
5.3INSURANCE & REAL ESTATE
BERKSHIRE HATHAWAY INC
5
$80.2
2.8INSURANCE & REAL ESTATE
AMAZON.COM INC
6
$71.2
5.8RETAIL
NOVO NORDISK A/S
7
$64.4
2.6HEALTHCARE
CAPITAL ONE FINANCIAL CORP
8
$63.0
3.2BUSINESS & CONSUMER SVCS
COCA-COLA CO
9
$61.9
2.8CONFECT., SNACKS & SOFT DRINKS
PROCTER & GAMBLE CO
10
$61.2
14.0TOILETRIES & COSMETICS

Source: Nielsen Ad Intel notes: Excludes PSAs. Spot TV Live+7 for P2+. Spot TV is inclusive of Nielsen’s top 10 Hispanic DMAs based on TV households. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods.

Note: Uncategorized promotional ad spend and impression data excluded from chart.

Ad Intel

Set your brand apart from the competition with advertising intelligence across channels and platforms, including TV, print, digital, out-of-home, and cinema.

Video Games

Top 10

Discover the top video games Americans are looking to buy next.

Week ended February 8, 2025 | Console and PC

TITLERANKRankPrevious week's rankings
Grand Theft Auto VI
1
1
1
Assassin's Creed: Shadows
2
2
4
Marvel's Spider-Man 2
3
3
3
Minecraft
4
4
6
Civilization VII
5
5
7
Avowed
6
6
7
Fortnite
7
7
2
Playerunknown's Battlegrounds
8
8
17
Grand Theft Auto V (PS4, Xbox One, PC)
9
9
10
Grand Theft Auto V (PS5, Xbox Series X)
9
9
10
Monster Hunter Wilds
9
9
10
WWE 2K25
9
9
15

Source: Nielsen Video Games Tracking

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