Discover what Americans are watching and playing

Streaming TV

Top 10

Original, acquired, and movie viewing

Discover the top streaming programs in the U.S., including the most-watched streaming originals, movies and acquired titles. Ranked by total minutes viewed by persons 2+.

Sep. 9 – Sep. 15, 2024

Program NameRankMinutes (Millions)# of EpisodesSVOD Provider
The Perfect Couple
1
1,970
6Netflix
Rebel Ridge (2024)
2
1,280
1Netflix
Bluey
3
870
154Disney+
Family Guy
4
860
433Hulu
The Rings Of Power
5
747
13Prime Video
The Secret Lives of Mormon Wives
6
729
8Hulu
Emily In Paris
7
708
40Netflix
Bob's Burgers
8
695
270Hulu
Grey's Anatomy
9
670
431Hulu / Netflix
Prison Break
10
606
90Hulu / Netflix

Source: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S., viewing through television.

Video teaser image of Nielsen SVP Brian Fuhrer.

Methodology Overview

Learn more about how we measure streaming content and calculate the streaming Top 10 lists in this video with Nielsen SVP Brian Fuhrer.

Streaming Content Ratings

Uncover the viewing habits of streaming audiences to gain a more comprehensive view of your video content’s reach, regardless of where consumers view it.

Traditional TV

Top 10

Broadcast and cable viewing

Discover what Americans are watching on TV, including the week’s top broadcast and cable telecasts and syndicated programming. Based on Nielsen National TV ratings and ranked by total viewers (persons 2+).

Week of Sep. 16 – Sep. 22, 2024

PROGRAMRANKVIEWERS (000)RATINGNETWORK
NBC SUNDAY NIGHT FOOTBALL – KC AT ATL
1
22,512
11.7NBC
SUNDAY NIGHT NFL PRE-KICK
2
16,466
8.4NBC
THE OT
3
13,848
6.9FOX
NBC FOOTBALL NIGHT IN AMERICA
4
10,433
5.4NBC
MATLOCK
5
7,742
4.6CBS
60 MINUTES
6
6,601
3.9CBS
SATURDAY NIGHT FOOTBALL – TENN AT OK
7
6,271
3.4ABC
DANCING WITH THE STARS
8
4,974
3.0ABC
AMERICA'S GOT TALENT-TUE
9
4,833
2.8NBC
RESCUE: HI-SURF
10
4,772
2.6FOX

Source: Nielsen National TV Ratings. U.S. audiences. Ranked by total viewers P2+. Ratings are the percentage of TV viewers in the U.S. that tuned into a specific television program.

Nielsen TV Ratings

Discover what U.S. audiences are watching—where, when, and how often to determine how to best allocate advertising spend, sponsorship, and marketing dollars.

Ratings and Families

How do Nielsen ratings work? It starts with the Nielsen Families that help us measure what people watch on TV and listen to on the radio.

Advertising

Top 10

Learn which companies are leading the pack in advertising spending each month. Powered by Nielsen Ad Intel.

Advertising Spend – August 2024, P2+

PARENT COMPANYRANKDOLLARS (MM)IMPRESSIONS (B)INDUSTRY
ABBVIE INC
1
$142.1
7.1HEALTHCARE
COMCAST CORP
2
$89.4
2.5PUBLISHING & MEDIA
COMCAST CORP
3
$66.6
1.3BUSINESS & CONSUMER SVCS
PROCTER & GAMBLE CO
4
$57.0
10.2TOILETRIES & COSMETICS
TOYOTA MOTOR CORP
5
$52.2
2.0AUTOMOTIVE
ELI LILLY & CO
6
$49.0
2.0HEALTHCARE
GSK PLC
7
$47.0
8.0HEALTHCARE
PROGRESSIVE CORP
8
$44.5
5.1INSURANCE & REAL ESTATE
NOVO NORDISK A/S
9
$44.4
3.0HEALTHCARE
FUTURE FORWARD USA ACTION
10
$37.7
0.8BUSINESS & CONSUMER SVCS

Source: Nielsen Ad Intel notes: Excludes PSAs. Spot TV Live+7 for P2+. Spot TV is inclusive of Nielsen’s top 10 Hispanic DMAs based on TV households. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods.

Note: Uncategorized promotional ad spend and impression data excluded from chart.

Ad Intel

Set your brand apart from the competition with advertising intelligence across channels and platforms, including TV, print, digital, out-of-home, and cinema.

Video Games

Top 10

Discover the top video games Americans are looking to buy next.

Week ended October 12, 2024 | Console and PC

TITLERANKRankPrevious week's rankings
Grand Theft Auto VI
1
1
1
Call of Duty: Black Ops 6
2
2
2
Silent Hill 2 (2024)
3
3
6
NBA 2K25
4
4
4
Fortnite
5
5
6
Super Mario Party Jamboree
6
6
9
Minecraft
6
6
16
Marvel's Spider-Man 2
8
8
3
EA Sports Madden NFL 25
8
8
5
Dragon Ball: Sparking! ZERO
8
8
8

Source: Nielsen Video Games Tracking

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