Top 10

Discover what Americans are watching and playing

Streaming TV

Top 10

Original, acquired, and movie viewing

Discover the top streaming programs in the U.S., including the most-watched streaming originals, movies and acquired titles. Ranked by total minutes viewed by persons 2+.

November 4 – November 10, 2024

Program NameRankMinutes (Millions)# of EpisodesSVOD Provider
Outer Banks
1
1,229
40Netflix
The Diplomat
2
1,219
14Netflix
The Lincoln Lawyer
3
1,112
30Netflix
Grey's Anatomy
4
1,029
437Hulu / Netflix
Bob's Burgers
5
899
277Hulu
Bluey
6
883
154Disney+
Family Guy
7
875
434Hulu
Lost
8
833
121Hulu / Netflix
SpongeBob SquarePants
9
720
292Paramount+
Gossip Girl
10
617
122Hulu / Max / Netflix

Source: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, Hulu, Max, Paramount+, Peacock and Netflix), Nielsen National TV Panel, U.S., viewing through television.

Video teaser image of Nielsen SVP Brian Fuhrer.

Methodology Overview

Learn more about how we measure streaming content and calculate the streaming Top 10 lists in this video with Nielsen SVP Brian Fuhrer.

Streaming Content Ratings

Uncover the viewing habits of streaming audiences to gain a more comprehensive view of your video content’s reach, regardless of where consumers view it.

Traditional TV

Top 10

Broadcast and cable viewing

Discover what Americans are watching on TV, including the week’s top broadcast and cable telecasts and syndicated programming. Based on Nielsen National TV ratings and ranked by total viewers (persons 2+).

Week of October 21 – 27, 2024

PROGRAMRANKVIEWERS (000)RATINGNETWORK
NBC SUNDAY NIGHT FOOTBALL – DAL at SF
1
21,670
10.9NBC
SUNDAY NIGHT NFL PRE-KICK
2
15,567
7.6NBC
FOX WORLD SERIES GAME 1
3
14,163
6.6FOX
FOX WORLD SERIES GAME 2
4
13,713
6.2FOX
FOOTBALL NIGHT IN AMERICA
5
11,094
5.5NBC
MON NIGHT FOOTBALL ON ABC – BAL at TB
6
7,565
4.3ABC
CHICAGO MED
7
6,046
3.6NBC
CHICAGO FIRE
8
5,900
3.6NBC
THE VOICE
9
5,777
3.4NBC
SATURDAY NIGHT FOOTBALL – LSU at TX A&M
10
5,062
2.7ABC

Source: Nielsen National TV Ratings. U.S. audiences. Ranked by total viewers P2+. Ratings are the percentage of TV viewers in the U.S. that tuned into a specific television program.

Nielsen TV Ratings

Discover what U.S. audiences are watching—where, when, and how often to determine how to best allocate advertising spend, sponsorship, and marketing dollars.

Ratings and Families

How do Nielsen ratings work? It starts with the Nielsen Families that help us measure what people watch on TV and listen to on the radio.

Advertising

Top 10

Learn which companies are leading the pack in advertising spending each month. Powered by Nielsen Ad Intel.

Advertising Spend – October 2024, P2+

PARENT COMPANYRANKDOLLARS (MM)IMPRESSIONS (B)INDUSTRY
ABBVIE INC
1
$93.7
6.8HEALTHCARE
BERKSHIRE HATHAWAY INC
2
$86.7
2.4INSURANCE & REAL ESTATE
VERIZON COMMUNICATIONS INC
3
$77.3
5.6BUSINESS & CONSUMER SVCS
PROGRESSIVE CORP
4
$71.6
5.8INSURANCE & REAL ESTATE
DEUTSCHE TELEKOM AG
5
$64.0
3.2BUSINESS & CONSUMER SVCS
NOVO NORDISK A/S
6
$62.9
2.6HEALTHCARE
HUMANA INC
7
$52.5
2.8INSURANCE & REAL ESTATE
LIBERTY MUTUAL HOLDING CO INC
8
$51.2
3.8INSURANCE & REAL ESTATE
ALLSTATE CORP
9
$51.1
3.1INSURANCE & REAL ESTATE
PROCTER & GAMBLE CO
10
$49.5
11.2TOILETRIES & COSMETICS

Source: Nielsen Ad Intel notes: Excludes PSAs. Spot TV Live+7 for P2+. Spot TV is inclusive of Nielsen’s top 10 Hispanic DMAs based on TV households. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods.

Note: Uncategorized promotional ad spend and impression data excluded from chart.

Ad Intel

Set your brand apart from the competition with advertising intelligence across channels and platforms, including TV, print, digital, out-of-home, and cinema.

Video Games

Top 10

Discover the top video games Americans are looking to buy next.

Week ended December 7, 2024 | Console and PC

TITLERANKRankPrevious week's rankings
Grand Theft Auto VI
1
1
1
Call of Duty: Black Ops 6
2
2
4
Marvel Rivals
3
3
2
Fortnite
4
4
2
Assassin's Creed: Shadows
5
5
7
Grand Theft Auto V (PS4, Xbox One, PC)
6
6
9
Grand Theft Auto V (PS5, Xbox Series X)
6
6
9
EA Sports Madden NFL 25
8
8
8
NBA 2K25
9
9
5
Marvel's Spider-Man 2
10
10
5
Indiana Jones and the Great Circle
10
10
15
Roblox
10
10
19
Fable
10
10
19
Starfield
10
10
25

Source: Nielsen Video Games Tracking

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