Effective date: May 2018
Privacy statements can be complicated and confusing. That's why we've focused on answering some key questions about how Nielsen treats your data.
If you join a Nielsen panel or participate in a Nielsen survey, we will provide you with a detailed privacy notice that describes the data we collect, how we use it and your legal rights. The following is a summary of the data we may collect:
Note that third-party data is collected in order to understand as much as possible about how media consumption or purchase patterns are associated with demographics. We typically collect much less—if any—third-party data concerning survey respondents who do not participate in a Nielsen panel.
We deeply value your trust, and we protect the identities of our panelists and survey respondents. We use tools and methods, including data aggregation, to make sure that there is no reasonable possibility of identifying an individual from the data in the reports that we create for our clients. We will NOT use your data to advertise, promote or market third-party goods or services directly to you, nor do we allow our clients to use your identifying data to market directly to you. You may receive online ads from third parties based in part on data produced by the Nielsen Marketing Cloud or Nielsen Catalina Solutions, but this is not related to your participation in a Nielsen panel. These products use device-linked data to ascribe certain preferences to internet users. Note, however, that we may link data from Nielsen Marketing Cloud cookies with internet devices that panelists have identified to Nielsen in order to enhance our understanding of panelist preferences and behaviors.
We also create reports based on modeled information. “Modeled information” is data we have developed based on demographic and behavioral characteristics like your gender, age, TV watching habits and the websites you visit to predict what people with similar or matching characteristics would watch or buy. We take precautions to ensure this data cannot be reverse-engineered to identify you.
We employ technical, physical and organizational security measures to protect your data. Because we are a data company, we take data security very seriously.
If you agree to participate in one of our online or mobile panels, the metering software or application that you install onto your device collects data about what you do on your device and as you surf the internet.
We generally prefer to collect data about your entire household when you take a Nielsen survey or join a Nielsen panel. Receiving data from your entire household helps provide a more robust understanding of consumer behavior and is consistent with generally accepted market research methods.
We take the privacy and safety of children very seriously. If we collect information about, or get opinions from children, we do so only with the approval of the child’s parent or guardian, which can be withdrawn at any time.
Nielsen researches what consumers watch and buy, as well as their preferences and behaviors. The more our clients know about consumers, the better they can tailor products and services to what you want and need.
We are very protective of your directly identifiable personal data. We are a global market research company, and we rely on our relationships with panelists and other research subjects, so maintaining trust is critical to us. We do not give your contact information to others for them to use for their own purposes. If we work with other companies to perform market research or develop new products and it becomes necessary for them to have access to your contact information, they can access it only at our direction and cannot use it for their own purposes. They must also ensure that they will keep your data confidential and secure.
Absolutely not. The contact information that you give Nielsen is not given out for promotional purposes.
Nielsen will retain panelists’ data for the following reasons:
Access to former panelists’ identifying data is very limited, even within Nielsen. We use de-identified data about former panelists for market research purposes (e.g., tracking trends and changing consumer behavior over a period of years), or to intentionally “salt” data sets containing current panelists in order to help protect their identities. We may store former panelists’ data in its country of origin or in other countries for such purposes, but our privacy practices described in the relevant Privacy Statement and these FAQs apply in either case.
Simply contact us if you wish to exercise any of your legal rights with respect to the data we hold about you. If you are a former panelist requesting erasure of your data, we will de-identify it and maintain it for historical research purposes in a de-identified form. If we have disassociated data about you from your identifying information, we may not be able to provide you with the data that has been de-identified.