Events

Upcoming Webinars and Events

Practical Category Management Workshop – Online

Indlægsholder:Christoph Michel (Independent Category Management and Sales Development consultant)
Lokation: Online - you will receive login information once you sign up
The Category Management workshop you will learn how to work with Category Management within FMCG, what for and how to go through each step of the process. The workshop lets you discover ways to foster stronger relationships with your trading partners while developing successful strategies and...

Past Webinars and Events

High time to revise price and promotion strategy

Indlægsholder:Anna Ekstörm, Intelligent Analytics Lead Nordics, UK & Ireland Mette Berggren, Senior Sales Consultant Intelligent Analytics Daniel Nowotny, Senior Analytics Consultant
Lokation: Online - you receive a link when you sign up
Join the Nielsen webinar where we discuss this behavioral reset and specifically how it affects consumer’s price sensitivity and retail’s changing promotional activity and how you can make smarter more efficient decisions in these changing times.

Price and Promotion Management Workshop

Indlægsholder:Chryssa Asmatzi (Category Management Business Consulting Leader for EE)
Lokation: Online
Improve the ROI of your price & promotion strategy

Webinar: Vind Markedsandele med Sortimentoptimering

Indlægsholder:Jens Kolbe Olsen, Stefan David og vært Susanne Rosborg
Lokation: Online - Du modtager et link til webinaret efter tilmelding
I dette webinar får du indblik i nuværende markedstrends inkl. de mest værdifulde indsigter om shopperadfærden under Covid-19 epidemien. Vi giver dig 5 fokuspunkter til sortimentrelateret strategiudvikling, samt værktøjer der øger din konkurrencemæssige fordel baseret på analyser af den...

Practical Category Management Workshop – Online

Indlægsholder:Christoph Michel (Independent Category Management and Sales Development consultant)
Lokation: Online - links and instructions will be shared beforehand
The PCM workshop lets you discover ways to foster stronger relationships with your trading partners while developing successful strategies and tactics to further enhance your business’ category performance.

Efficient Assortment Management Online Workshop

Indlægsholder:Chryssa Asmatzi (Category Management Business Consulting Leader for EE)
Lokation: Online - links and instructions will be shared beforehand
The EAM workshop would help you select the appropriate product assortment for your category and contribute to operational effectiveness and efficiency for your organization.

Brainy Breakfast – Creating A Smarter Market

Lokation: Strandvejen 70, 4. sal
2900 Hellerup
Væksten i dagligvarebranchen er begrænset og konkurrencen er hård. Men der findes vækstmuligheder. Det er hvad vi sætter fokus på, på denne Brainy Breakfast.

The Trifecta Effect: Winning Shopper’s Hearts, Minds and Wallets

Indlægsholder:Dolly Jitani, Global Shopper Leader, Nielsen
Lokation: Live webinar (conducted in English)
Join Sue Temple, Dolly Jitani and Simon Christofi, as they explore Shopper Trends in over 60 markets, highlighting key differences and important considerations to help better anticipate needs and win with Shoppers.

Webinar: How to finetune your FMCG price strategy

Indlægsholder:Petr Kriklan, Global Pricing Strategy Leader and Daniel Nowotny, Senior Advanced Analytic Consultant
One of the areas that can give you as a retailer a competitive advantage is intelligent fact based pricing. You should focus on two parts of your assortment across your categories among your best selling items - the so called Key Value Items (KVI’s). And you should know the price elasticities of...

Webinar: How to increase sales and profit through Space Management

Indlægsholder:Simon Trott, Assortment Space Optimization Leader Global Markets and Jens Kolbe Olsen, Senior Sales Consultant Assortment Space Optimization
Space management is one of the practices you can use to improve the efficiency of your stores and assortment. In this webinar regarding Space Management we will focus on: How your shelf will drive profit and inventory turnover How to build your stores based on facts not feelings

Webinar: Forstå de udenlandske FMCG markeder bedre

Nielsen FMCG Webinar: Leverandører og retailere skal hele tiden være tilpasse deres strategier og forretninger efter nye behov og ændret forbrugeradfærd. Studier fra Nielsen viser, at økonomi, sundhed og miljø er blandt de største bekymringer hos de nordiske og de globale forbrugere i...

Webinar: Win with pricing in FMCG

Indlægsholder:Bennet Cox and Caroline Horten
Lokation: Du modtager et link til webinaret når du tilmelder dig
Baserer du din FMCG prisstrategi på mavefornemmelse? Vidste du, at der investeres milliarder på priskampagner, men kun 4 ud af 10 giver positiv return on investment? På dette webinar giver vi dig input til, hvordan du vinder ved at arbejde med pris og promotions på et indsigtsbaseret grundlag.