Events

Upcoming Webinars and Events

The Trifecta Effect: Winning Shopper’s Hearts, Minds and Wallets

Indlægsholder:Dolly Jitani, Global Shopper Leader, Nielsen
Lokation:
Live webinar (conducted in English)
Join Sue Temple, Dolly Jitani and Simon Christofi, as they explore Shopper Trends in over 60 markets, highlighting key differences and important considerations to help better anticipate needs and win with Shoppers.

Past Webinars and Events

Webinar: How to finetune your FMCG price strategy

Indlægsholder:Petr Kriklan, Global Pricing Strategy Leader and Daniel Nowotny, Senior Advanced Analytic Consultant
One of the areas that can give you as a retailer a competitive advantage is intelligent fact based pricing. You should focus on two parts of your assortment across your categories among your best selling items - the so called Key Value Items (KVI’s). And you should know the price elasticities of...

Webinar: How to increase sales and profit through Space Management

Indlægsholder:Simon Trott, Assortment Space Optimization Leader Global Markets and Jens Kolbe Olsen, Senior Sales Consultant Assortment Space Optimization
Space management is one of the practices you can use to improve the efficiency of your stores and assortment. In this webinar regarding Space Management we will focus on: How your shelf will drive profit and inventory turnover How to build your stores based on facts not feelings

Webinar: Forstå de udenlandske FMCG markeder bedre

Nielsen FMCG Webinar: Leverandører og retailere skal hele tiden være tilpasse deres strategier og forretninger efter nye behov og ændret forbrugeradfærd. Studier fra Nielsen viser, at økonomi, sundhed og miljø er blandt de største bekymringer hos de nordiske og de globale forbrugere i...

Webinar: Win with pricing in FMCG

Indlægsholder:Bennet Cox and Caroline Horten
Lokation:
Du modtager et link til webinaret når du tilmelder dig
Baserer du din FMCG prisstrategi på mavefornemmelse? Vidste du, at der investeres milliarder på priskampagner, men kun 4 ud af 10 giver positiv return on investment? På dette webinar giver vi dig input til, hvordan du vinder ved at arbejde med pris og promotions på et indsigtsbaseret grundlag.