Insights

Content Type

Shop-Shifting

In our recent webinar - Shop-Shifting: Recalibrating for the Re-routed Spread of Spend - we summarise our findings from an investigation of store-level analysis across 15 countries.

Webinar: High Time To Revise Price and Promotion Strategy

The last 6 months we have seen unprecedented shifts in consumer behaviour, especially consumers’ price sensitivity. Some behaviours have shifted back whereas some are here to stay in the longer perspective.  At the same time retailers have taken action and also changed marketing spending and...

Webinar: A Tale of Two Shoppers

While the COVID-19 health crisis presents a risk to all, not all shoppers are impacted equally. Globally, two core groups have emerged. Tune in to our webinar playback and discover how Nielsen can help you discover and unlock new opportunities in understanding the shopper needs in the future...