In the Siskel and Ebert era, two thumbs up didn’t just mean that a movie was good. It also meant the movie was worth seeing. Times have changed, and today, movie critics—professional and self-proclaimed—are using their thumbs in other ways to influence moviegoing decisions.
From must-see movies to purchasing popcorn, people's preferences at the theater differ depending on who you talk to--and that inlcudes those who identify as part of the lesbian, gay, bisexual and transgender (LGBT) community. Studios and theaters alike can bolster box office sales by identifying this group's different cinematic preferences and tailoring their promotions and offering to LGBT moviegoers' entertainment needs.
“Want to see a movie?” The answer will differ based on personal preference. And according to Nielsen’s State of the LGBT Moviegoer report, lesbian, gay, bisexual and transgender (LGBT) moviegoers make different choices at the box-office than their heterosexual counterparts.