Insights

Content Type

E-Commerce: It’s an Evolution, Not a Revolution

People love to shop, and advances in online retail now let consumers shop anytime, anywhere. This access is unprecedented—and not just for shoppers; retailers also have 24/7 access to their consumers. As a result, e-commerce has transformed the business model and changed how shoppers approach...

What Will Entice Consumers to Open Their Wallets in 2014?

By James Russo, Senior Vice President, Global Consumer Insight, Nielsen Being a consumer these days isn’t always easy, especially when the economy and job markets aren’t cooperating with our lifestyles or our bank accounts. And even though global consumer confidence ended 2013 three index...

Finding Opportunity Online with the Mass Affluent

The mass affluent only represent 12 percent of U.S. households, so reaching this highly concentrated group can be difficult, especially through direct marketing channels. Despite these challenges, however, the mass affluent have a strong online presence. And digital precision marketing has become...