X

  • Client Login
  • Algeria
    • ---Regions---
    • Europe
    • Mainland China
    • India
    • Latinoamérica (Latin America)
    • Middle East, North Africa and Pakistan
    • Southeast Asia, North Asia and Pacific
    • Sub-Saharan Africa
    • -------------
    • Algeria
    • Argentina
    • Australia
    • Bahrain
    • Bangladesh
    • Беларусь (Belarus)
    • Belgium
    • Brasil (Brazil)
    • България (Bulgaria)
    • Cameroun (Cameroon)
    • Canada
    • Centroamérica (Central America)
    • Chile
    • Mainland China
    • Colombia
    • Crna Gora (Montenegro)
    • Hrvatska (Croatia)
    • Cyprus
    • Česká republika (Czech Republic)
    • Danmark (Denmark)
    • Deutschland (Germany)
    • República Dominicana (Dominican Republic)
    • Ecuador
    • Egypt
    • España (Spain)
    • Eesti (Estonia)
    • France
    • Ghana
    • Ελλάδα | Greece
    • Hong Kong
    • India
    • Indonesia
    • ישראל (Israel)
    • Italia (Italy)
    • Côte d'Ivoire (Ivory Coast)
    • 日本 (Japan)
    • Jordan
    • Ireland
    • Казахстан (Kazakhstan)
    • Kenya
    • Kuwait
    • Latvija (Latvia)
    • Lebanon
    • Lietuva | Lithuania
    • Македонија (Macedonia)
    • Magyarország (Hungary)
    • Malaysia
    • México
    • Morocco
    • Myanmar
    • Nederland (Netherlands)
    • Nepal
    • New Zealand
    • Nigeria
    • Norge (Norway)
    • Oman
    • Österreich (Austria)
    • Pakistan
    • Peru
    • Philippines
    • Polska (Poland)
    • Portugal
    • Puerto Rico
    • Qatar
    • România
    • Россия (Russia)
    • Saudi Arabia
    • Slovenská republika (Slovakia)
    • Slovenija (Slovenia)
    • South Africa
    • Srbija (Serbia)
    • Sri Lanka
    • Suomi (Finland)
    • Singapore
    • South Korea
    • Schweiz | Switzerland | Svizzera | Suisse
    • Sverige (Sweden)
    • Tanzania
    • Taiwan
    • ประเทศไทย (Thailand)
    • Tunisia
    • Türkiye (Turkey)
    • Uganda
    • Ukraine
    • United Arab Emirates
    • United Kingdom
    • Uruguay
    • United States
    • Venezuela
    • Việt Nam
    X
Nielsen Logo Nielsen Logo
MENU
  • Insights
  • About
  • Events

Insights

Moving On Up: 3Q Industry and Services' Ad Budgets Rise Globally

Media | 01-30-2014
Email Share

separate addresses by comma

Industry and Services and fast-moving consumer goods (FMCG) advertising continued their reigns as the macro sectors with the highest percentage growth during the first three quarters of 2013, according to Nielsen’s quarterly Global AdView Pulse report.

The Industry and Services sector, driven by heavy advertising in the property category (which includes real estate), saw an impressive 11.3 percent gain globally. This was largely driven by a huge 33.9 percent increase in the Asia Pacific, and occurred despite a 5.7 percent drop in the North American region, mostly due to the peak in third-quarter 2012 U.S. election advertising.

FMCG’s ad spend also continues to grow year over year, with a gain of nearly 6 percent worldwide. With the largest category share of ad budgets (21 percent) and consistent quarterly growth, FMCG, which includes, Food, Drink, Cosmetics and Toiletries, shows no signs of slowing down.

Other industries, however, are pulling on the breaks. Automotive advertisers slowed it down globally, cutting ad spend by 1.9 percent year-to-date. In Europe, automotive advertisers cut even deeper, slashing budgets by 11.2 percent, while those in the Asia Pacific reduced spending by 6.8 percent. Clothing and accessories and financial advertisers are also growing more conservative with their ad spending over the first three quarters of 2013, down 1.7 percent and 1.0 percent, respectively, over the comparable period in 2012.

METHODOLOGY

Nielsen Global AdView Pulse measures ad spending for TV, newspapers, magazines, radio, outdoor, cinema and Internet display advertising. Some markets may exclude select media due to data availability.

The external data sources for the other countries included in the report are:

  • Argentina: IBOPE (Brazilian Institute of Public Opinion and Statistics)
  • Bahrain: PARC (Pan Arab Research Centre)
  • Brazil: IBOPE (Brazilian Institute of Public Opinion and Statistics)
  • Croatia: Nielsen in association with Ipsos
  • Egypt: PARC (Pan Arab Research Centre)
  • Greece: Media Services
  • Hong Kong: admanGo
  • Japan: Nihon Daily Tsushinsha
  • Kuwait: PARC (Pan Arab Research Centre)
  • Lebanon: PARC (Pan Arab Research Centre)
  • Mexico: IBOPE (Brazilian Institute of Public Opinion and Statistics)
  • Oman: PARC (Pan Arab Research Centre)
  • Pan-Arab Media: PARC (Pan Arab Research Centre)
  • Portugal: Mediamonitor
  • Qatar: PARC (Pan Arab Research Centre)
  • Saudi Arabia: PARC (Pan Arab Research Centre)
  • Spain: Arce Media
  • UAE: PARC (Pan Arab Research Centre)
Tagged:  GLOBAL ADVERTISING
Email Share

separate addresses by comma

Thank you

Click on the link to download the file. If your download doesn't start right away, right click on the link below to "Save As."

Related News

  • TV Remains the Reigning Champ, but Display Internet Ads are the MVPs of 3Q
  • Devices Proliferate, but Viewing Preferences Depend on What and Where We Are Watching
  • That’s Amore: Americans’ Love Affair with Sports Extends Across Screens
  • A Record-Setting February, and Not Just for Snowfall
  • How Can You Reach People Who Will Tweet About Your Brand?

Related Report

  • Global AdView Pulse Lite - Q3 2013
  • The Data-Driven Future of Video Advertising
  • Local Watch: Where You Live and its Impact On Your Choices
  • An Era of Growth: The Cross-Platform Report
  • State of the Media: Audio Today 2014

Interested in learning more?
Contact Us

Get the Nielsen Newswire Newsletter

By clicking on Subscribe, I agree to the Privacy Policy and Terms of Use.

X

You’re almost done! Please check your email to confirm your subscription.

In the meantime, explore our insights and reports on the latest consumer trends.

X

Something went wrong. If this is your first time subscribing, return to our signup form and try again, or contact us.

Once the form has been submitted successfully, you will receive an email requesting to confirm your subscription.

  • Twitter
  • Facebook
  • LinkedIn
  • YouTube

Responsibility & Sustainability   |   News Center   |   Careers   |   Privacy Policy   |   Terms of Use   |   Site Map   |   Contact Us
Copyright © 2019 The Nielsen Company (US), LLC. All Rights Reserved.