Featured Insights
A Guide To Winning In Store In 2021
Although the long-tail impact of economic slowdown will continue into 2021, the success of the FMCG industry depends on how retailers and manufacturers address evolving behavior and shifts in the retail landscape by leveraging best-selling locations and e-commerce, assortment and promotions.
Billions in Consumer Spending are Shifting as COVID-19 Forces Widespread Retail Disruption
Some of the highest revenue-generating grocery stores in the world are facing sweeping changes to their customer bases and their ability to deliver value to brands as people change where they shop—a change that, for some, may be permanent.
Getting Ready For Stability After COVID-19
As we move toward the post-COVID era, it is important for retailers and manufacturers to look beyond the day-to-day situation and proactively work hand in hand, equipped with solid data-driven insights, to develop strong action plans for when stability returns.
Beneath the Makeup, Online Cosmetic Shoppers in China are Young and Affluent
When it comes to online shopping for cosmetics, Chinese consumers take their time and cover all the bases before they make their purchases. And in addition to spending hours looking for the right products and deals, their paths to purchase often include actively engaging and interacting with brands...
Turning Programmers into Radio Baristas
When it comes to radio ratings, programmers are consistently focused on determining which listener group is the most influential. After all, appealing to the audience with the biggest influence is the best way to ensure a high-performing station. The trick, however, is delving beneath the surface...
Convenience is King in Today’s Retail World
Consumers lead busy lives and their time is becoming more limited and fragmented every day. So when it comes to shopping, they may not always be 100 percent focused or fully engaged in the task at hand. So in order to keep up with them, retailers are increasingly finding that they need to innovate...
Emerging Markets at the Intersection of Technology and the Middle Class
Consumers are more connected than ever, and it seems like new technology is emerging almost daily. Over the past decade, innovations have changed consumers’ behaviors and, consequently, retailers’ responses to their needs. Dr. Venkatesh Bala, chief economist for The Cambridge Group, a part of...
Recipe for Success: 86 Million Americans Visited Food and Cooking Websites
Two-fifths of Americans (41%) visited food and cooking websites in November, up 2 million unique visitors from October, during the seasonal peak in activity for these sites. Scripps Networks’ websites, which includes Food Network and Food.com, were among the top online brands in the food and...
Continuous Innovation: The Key To Retail Success
Shoppers never stop shopping, and retailers must evolve to stay ahead of the pack and keep consumers engaged. And today, brick-and-mortar stores need to innovate continually to compete with e-commerce's growing appeal and loosen consumers still firm grip on on their wallets.
Continual Innovation: The Key to Stand Out and Win in Retail
The need to differentiate from the competition is as great as it has ever been. While global consumer confidence was flat in third-quarter 2013 from the previous quarter, confidence was on the rise in over half of the countries Nielsen surveys, including the U.S. Still, many shoppers remain focused...
Burning Brand Equity: How Australian Manufacturers Need to Reinvest Their Marketing Dollars to Boost Sales
Melinda Wienand, Director, Marketing Effectiveness Practice, Nielsen, SEANAP You have to spend money to make money. But many of Australia’s manufactures aren’t investing their marketing dollars as effectively as they could be. Their high spending on trade promotions and discounting—to the...
Tour the Store: Mainland Chinese Tourists Represent a Big Opportunity for Hong Kong Retailers
Tourists love to shop. Whether they’re browsing for small souvenirs or big-ticket items they can’t get at home, tourists around the globe are always on the prowl when they’re away from home. For mainland Chinese visitors to Hong Kong, shopping is a key activity that nine in 10 tourists enjoy....
Reports and Insights | Consumer Confidence: Concerns and Spending Intentions Around the World | Nielsen
The Nielsen Global Survey of Consumer Confidence and Spending Intentions measures consumer confidence, major concerns and spending intentions among more than 29,000 respondents with Internet access in 58 countries. In the latest round of the survey, conducted November 10–27, 2012, consumer...