Insights

Content Type

Year in the Sports Media Report: 2013

In the U.S. and around the world, fans’ passion for sports continues to grow in 2013. And with the addition of Nielsen Audio and Scarborough to Nielsen’s portfolio last year, our “FANALYTICS” platform—what we refer to as the collective intelligence and insights around sports...

U.S. Consumer Energy Sentiments Report

Energy consumption has been a factor for consumers since the dawn of modern civilization, but in a world of rapidly advancing technology and environmental awareness, it’s never been as topical as it is today. So, are consumers tuned in, and how are they approaching their own energy usage and the...

Local Watch: Where You Live and its Impact On Your Choices

Watching content on a local level has a unique effect—it connects us to our communities, while it informs us and empowers us as participants in the close-knit fabric of our daily lives. As marketers and media companies explore ways to reach consumers in new and exciting ways, we offer a look into...

Millennials: Breaking the Myths

Millennials may be many things, but they may not be what you expect. Millennials are the social generation. They’re the founders of the social media movement—constantly connected to their social circles via online and mobile. They prefer to live in dense, diverse urban villages where social...

Global AdView Pulse Lite - Q3 2013

Global advertising spend has continued to climb, gaining 3.2 percent in the third quarter year-over-year. This quarter's growth likely reflects Asia Pacific's expanding powerhouse ad market. As this market continues to gain momentum, Nielsen will be watching to see if the global advertising market...

U.S. Music Industry Year-End Review: 2013

From toe-tapping hits to head-bobbing beats, music speaks to people’s souls. Today’s consumer has more access to music ever, and they’re gobbling it up any way they can through as many formats as they can. But ever-evolving technologies are changing music consumption—and in 2013, those...

Are We Financially Prepared for the Future?

Managing money can be difficult no matter where we live, and in many cases, it feels like we spend our cash before we earn it. In fact, Nielsen reports that globally, we save or invest just 10 percent of our monthly income on average. But is that enough?

Lights, Camera, Action! State of the LGBT Moviegoer

From must-see movies to purchasing popcorn, people’s preferences at the theater differ depending on who you talk to—and that includes those who identify as part of the lesbian, gay, bisexual and transgender (LGBT) community. According to Nielsen’s State of the LGBT Moviegoer report, this...

Continuous Innovation: The Key To Retail Success

Shoppers never stop shopping, and retailers must evolve to stay ahead of the pack and keep consumers engaged. And today, brick-and-mortar stores need to innovate continually to compete with e-commerce's growing appeal and loosen consumers still firm grip on on their wallets.