Putting the 'I' In Retail Through Data-Driven Personalization
Consumers can hit “ignore” on any ad, brand or store experience that isn’t relevant; to grab and keep their attention, manufacturers and retailers need to put the “I” back in retail—and create personal, engaging experiences.
Webinar: Changing Consumer Prosperity
The overall financial well-being of consumers has improved globally, as many consumers feel they are better off today than they were five years ago. This improved optimism reflects significant changes in the overall economic and income levels of consumers across many countries due to an array of varying circumstances.
The Science Behind What's Next™
The right data can mean the difference between guessing and knowing. Nielsen's data is backed by real science, so you won't have to wonder what's next—you'll know.