As the cost of goods continues to fluctuate, it is key for manufacturers to closely understand and establish the everyday and promoted elasticity of their products and packs to inform future pricing strategies.
E-commerce is becoming an important factor in further driving fast-moving consumer goods (FMCG) growth across major markets globally. View our webinar to explore the framework of 10 key drivers for e-commerce success and which combination of drivers are importance based on their respective markets.
Join our Nielsen Thought Leadership experts around our regions as they share global insights and regional examples as to why today's businesses need to revisit the definition of 'convenience' as more than a retail format and increasingly a consumer need.
In a new gender-focused study, we looked at consumer confidence, economic sentiment and spending intentions by gender over the past five years to understand how the needs and wants of female consumers have evolved.
In addition to being hyper connected and digitally driven, Millennials are focused on personal experiences. And for many, those experiences happen away from home. Notably, Millennials are very interested in travel. In fact, they travel more than any other generation, including Baby Boomers.
As a consumer group, Millennials are just starting to flex their spending power, which will grow significantly in the coming years. While they’re years from fully establishing themselves, they’re already having a marked impact on the global consumer landscape.
VOD is fast becoming a part of daily viewing habits for many around the world, regardless of age. In fact, among the 65% of global respondents who watch any type of VOD programming, more than four-in-10 say they watch at least once a day.
We asked Millennials, Generation Xers and Baby Boomers around the world to tell us how satisfied they are with everything about their jobs. Across a sample of respondents from 60 countries who said they are currently employed, satisfaction levels highlight workplace trends worth paying attention to.
With young consumers starting families and older consumers heading for retirement, it’s common knowledge that lifestyles differ depending on our age. And in today’s world of changing technology, the stereotypical gaps between the ages can seem even larger. But which stereotypes are really the truth and which are just perception? Are we really so different or do “we” have in fact a great deal in common?
Our outlook on life is often shared with others who have similar traits—and age is no exception. But many of today’s consumers are bucking yesterday’s preconceived generational notions. In fact, many older people are embracing a more technology-driven world, and sizeable numbers of younger people are turning to more traditional values.
Despite the fact that Millennials are coming of age in one of the most difficult economic climates in the past 100 years, a recent Nielsen global online study found that they continue to be most willing to pay extra for sustainable offerings—almost three-out-of-four respondents in the latest findings, up from approximately half in 2014.
While global sentiment about personal finances and the costs of living has been trending up for about two years now, men and women aren’t exactly on the same page when it comes to what’s in their pockets. Generally speaking, women see a bright side, but men are seeing an even brighter side.
Once the novelty of retirement wanes, many retirees ask themselves: how do I fill the extra free time? Nearly half of all respondents (45%) in a Nielsen global survey of online consumers across 60 countries say that eating healthy is the most important priority after retirement. Other top priorities include staying physically and mentally fit (78%), spending time with family (58%) and maintaining an active social life (37%).
The majority of men and women around the world don’t believe that the sexes are treated the same. And when making financial, technological and retail decisions, they're thinking—and acting—differently.
There’s something interesting happening with men and women and shopping. Women’s incomes are rising around the world, making them a force to be reckoned with. And they’re using their newfound clout to influence purchasing decisions in categories once dominated by men.
Millennials are the social generation, both online and in-person. As the founders of the social media movement, they’re never more than a few clicks away from friends and family. And offline, they prefer to live in dense, diverse urban villages where social interaction is just outside their front doors.
Around the globe, aging consumers’ needs are not being fully met. One in five people will be 60 years or older by 2050, and there are regional differences that are important to consider when reaching this valuable consumer segment.
Findings from the Nielsen Global Survey about Aging highlight consumer concerns about growing old and how product and service manufacturers and retailers are meeting the challenges that can arise with age. The findings highlight an array of needed improvements, and the most compelling are included herein.
While age is just a number, it’s becoming increasingly important to retailers, manufacturers and marketers as shifting population trends favor the elderly. According to new findings from Nielsen, however, industries are largely unprepared to meet the needs of aging consumers.
It takes a lot to define a generation, and no two generations are alike. As much of the world is watching the second-youngest generations develop and become full-fledged consumers, marketers are placing more and more emphasis on how to engage with them. So who are they and why are marketers and brands getting to know them?
Globally, the middle class is growing rapidly. So can you apply the same strategies to engage the global middle class? Dr. Venkatesh Bala, chief economist for The Cambridge Group, a part of Nielsen, recently discussed the effect these new technologies could have on the expanding global middle class at The Next Billion: A Forum about the Connected World presented by Quartz.
The “mass affluent” are wealthier than the average Joe but represent just 12 percent of U.S. households, making them notoriously difficult to find and engage. Fortunately, their active online presence presents an intriguing opportunity for marketers to use digital precision marketing to reach this elusive audience while protecting their privacy.
Working Moms—the 40 percent of women who have children under age 18 and have full-time jobs—are affluent consumers with limited free time. So how to you reach them? By making their lives easier and anticipating their needs and interests.
When it comes to online shopping for cosmetics, Chinese consumers take their time and cover all the bases before they make their purchases. And in addition to spending hours looking for the right products and deals, their paths to purchase often include actively engaging and interacting with brands and online communities before they open their wallets.
To accurately affect the behavior of the U.S.’s diverse shoppers, marketers need to understand distinct preferences for by demographic, category, and retail channel. The new Nielsen Category Shopping Fundamentals study explores the varied mindsets of today’s U.S. shoppers when it comes to making purchases for their everyday needs.
Today, Canada is home to 6.8 million foreign-born residents, and that shift is worth noting for any marketer interested in ways to make products and services that cater to Canada’s evolving demographic landscape.
Asian Americans have emerged as a powerful economic force. By building on the group's heritage, academic achievement, adaptability and spending clout, businesses can find considerable growth opportunities among these consumers.
Central Europe is often viewed as a collection of similar countries, but the reality is that they each have their own unique characteristics and demographics. So companies looking to appeal to the region’s consumers need to have a good understanding of the whole region as well as the individual countries.
Over 52 million strong, Latinos are affecting every aspect of the national landscape—pop culture, the workforce, consumption, politics and America’s identity as a nation. And from Sept. 15 to Oct. 15, Hispanic Heritage Month recognizes and celebrates the Latino culture and heritage, as well as the contributions U.S. Hispanics have made to the nation.
With the global middle class growing by 70 million each year, and food prices expected to more than double within 20 years, the world is entering an unprecedented period of rising demand, economic pressure and aspirationally driven buying behavior.
Companies around the world appear to be getting more involved in educational development initiatives, and consumers are taking notice. Companies support educational initiatives for a variety of reasons, such as altruism, talent pipeline development and brand reputation, all of which make can them more attractive to consumers.
With a current buying power of $1 trillion that is forecasted to reach $1.3 trillion dollars by the year 2017, the importance of connecting with African-American consumers is more important than ever. Importantly, these consumers are distinct from other consumer groups, and understanding them is critical to making lasting connections.
Hunger is a huge issue in today’s world, and you might be surprised to know that it’s just as much a problem in developed countries as it is in emerging ones. But with a little insight, we're helping map the meal gap.
Female empowerment is growing across Asia as women secure better and more independent incomes, higher education and gender equality. In tandem, women’s spending power has increased exponentially in recent years, which will likely benefit a number of sectors, particularly grocery retailers and FMCG manufacturers.
Hispanic women are gaining prominence in the U.S. and are becoming a strong influence on the mainstream economy. With 52 million in the U.S. population, Hispanics collectively have an impressive buying power of $1.2 trillion. Within the overall Hispanic demographic, however, Latinas are the ones in the driver’s seat.
From their money to their media, Boomers and Millennials exhibit vastly different behaviors and habits. Yet, despite being born 30 years apart, these two mega-generations have something in common: they are in demand by advertisers wishing to attract their attention and their dollars.
Hispanics are steadily helping shape the landscape of America’s economy and have become a game changer for marketers. But within this broad demographic lies a powerful core segment that accounts for 37 percent of the group’s total spending power—and this spending power is increasing.
There’s no denying that we all want to look and feel our best—a desire that often brings us to the health and beauty aisle. But this area of the U.S. retail market offers more than just skin creams and hair care products—it represents an opportunity for marketers looking to appeal to a diverse range of ethnicities with enormous spending power.
The Latino population in the U.S. is growing—and in places many people might not be looking. In fact, it's only a matter of time before one of the growing Hispanic markets becomes the next Latino population center.