As the cost of goods continues to fluctuate, it is key for manufacturers to closely understand and establish the everyday and promoted elasticity of their products and packs to inform future pricing strategies.
E-commerce is becoming an important factor in further driving fast-moving consumer goods (FMCG) growth across major markets globally. View our webinar to explore the framework of 10 key drivers for e-commerce success and which combination of drivers are importance based on their respective markets.
Join our Nielsen Thought Leadership experts around our regions as they share global insights and regional examples as to why today's businesses need to revisit the definition of 'convenience' as more than a retail format and increasingly a consumer need.
While they often don’t receive the same level of attention as men’s sports, a new Nielsen Sports research project highlights untapped potential and new commercial opportunities for rights holders, brands and media.
Regardless of whether you call it football or soccer, it’s a sport with massive global appeal and fan interest. In fact, more than 40% of people 16 or older in major population centers around the world consider themselves interested or very interested in following football, more so than any other sport.
In addition to representing their countries and competing for medals, para-sports athletes participating in the Rio 2016 Paralympic Games this month will be challenging stereotypes, increasing inclusion and breaking down social barriers—something these competitors have been doing since the first Paralympic Games in Rome, Italy in 1960.
With a wide array of pastimes available, respondents in a recent Nielsen global survey were asked to select their top three spare-time activities. While certain activities skew younger than older and vice versa, if you think technology-driven younger people don’t read anymore, think again.
In the Siskel and Ebert era, two thumbs up didn’t just mean that a movie was good. It also meant the movie was worth seeing. Times have changed, and today, movie critics—professional and self-proclaimed—are using their thumbs in other ways to influence moviegoing decisions.
Sports fans love to follow their favorite games on TV, and their Twitter conversations speak volumes about how much they share their excitement with others. But we can see more than just how many Tweets they’re sending. We can now follow engagement and compare it with engagement levels for other program types.
From Beck previewing his Morning Phase album for in-flight air travelers to hear via Gogo Inflight Internet before its formal release date to Bruce Springsteen streaming his recent Higher Hopes album more than a week before its release as a promotion for the TV show The Good Wife, there’s more to release dates than a specific date.
African-American consumers are more relevant than ever in today’s ever-shifting entertainment market—and their choices are affecting the whole entertainment industry. To capture this influential demographic’s attention, marketers must understand African Americans’ specific tastes and habits to provide content that best suits their interests and needs.
Love is in the air and in the entertainment aisle. So as we celebrate Valentine’s Day, let’s look at how romance influences music, books and home entertainment—as well as how consumers respond and engage with it—even on days other than Feb 14.
Regardless of whether you rooted for the Seahawks or the Broncos, halftime probably offered something for both sides. The Internet is buzzing about Bruno Mars and the Red Hot Chili Peppers and their performances have had an effect on music sales and music streaming.
From a gripping show-starter by music’s power-couple Beyoncé and Jay Z, to the historic on-screen wedding (presided over by Queen Latifah and Madonna), this year’s 56th GRAMMY Awards found new ways to surprise, electrify and get its audience talking. In the few hours of performances and awards, music devotees were exposed to some of the best in the industry. But did the most consumed artists end up with the awards?
The GRAMMY Awards are the music industry’s biggest night—and last year, over 28 million viewers in the U.S. tuned into the 55th show. The show exposes a huge concentration of engaged listeners to some of the newest leaders in music—and can have a enormous impact on sales.
“Want to see a movie?” The answer will differ based on personal preference. And according to Nielsen’s State of the LGBT Moviegoer report, lesbian, gay, bisexual and transgender (LGBT) moviegoers make different choices at the box-office than their heterosexual counterparts.
There’s only so much ice skating, tree trimming and fun in the snow when kids are off from school before families hit the movies, and a recent report from Nielsen examines how families with children aged 6 to 11 experience the thrills of the silver screen.
Gone are the days of spending the holidays staring into the warm blaze of a crackling fireplace or gazing through the oven window to watch the sugar cookies rise. Today, we look elsewhere for our holiday entertainment.
Call of Duty may only be a game, but the battle between console manufactures for consumers’ time and money is anything but—especially with the holiday shopping season officially upon us. So which consoles and titles do gamers have their eyes on?
In a digital world where the entire entertainment industry is scrambling to engage with fans, the music app is coming to the rescue. There’s no silver bullet or blueprint for guaranteed success in the app realm, which is why understanding how to use them effectively is so critical.
All music lovers have at least one album in their collection that they know all the words to, just like movie buffs have that one DVD that seems to spend more time in the player than it does in its case. While these titles aren’t always traditional cult classics, their followings have become cult-like over time.
At their core, musicians are entertainers. The same can be said for actors and actresses. And the underlying creative talents of these individuals can often lend themselves to successful projects outside the realms where they initially claimed their fame.
No matter how they create it, an artist’s persona is everything—and they convey it in everything they do. And in the music business, things can change pretty quickly, so when artists change their personas, consumption changes as well.
Hispanics are avid moviegoers. They’re also very adaptive in using new technologies and platforms, which puts them ahead of the curve when it comes to trying things like movies in the cloud and downloading movies.
There’s no denying the emotional power of music, and music’s ability to move people at an emotional level makes it a great vehicle to inspire in ways that words alone can’t. And in that way, the pairing of music and social causes creates a perfect duet with the power to create a long-lasting moving emotional connection with listeners.
Outside of the traditional standards, today’s biggest artists are performing at live sporting events, revising their original songs to be more sports themed and helping launch seasons with their performances.
Music and movie scenes are as about compatible as peanut butter and jelly. Case in point: Titanic and Celine Dion’s “My Heart Will Go On,” or Whitney Houston’s “I Will Always Love You” and The Bodyguard – how could you possibly hear the song without thinking of the movie?
A good movie doesn’t end, it becomes a brand. Studios, labels and publishers are continuously looking for ways to leverage the success of a film across other entertainment platforms. So “How does a movie establish itself as a brand powerful enough to warrant direct-to-disc productions?”
From apps that provide first dibs on a highly anticipated album to personalized videos on Vine, music fans are getting the VIP treatment these days, as artists, labels and brands alike are coming up with creative ways to engage and reward them.
A good movie doesn’t end, it becomes a brand. Studios, labels and publishers are continuously looking for ways to leverage the success of a film across other entertainment platforms. So “How does a movie establish itself as a brand powerful enough to translate to a video game?”
Finely illustrated and often rich in plotlines, graphic novels have carved out a place on bookstore shelves, just a stone’s throw from Poe, Hemmingway and Chaucer. Their popularity has, no doubt, been given a boost by several successful TV shows and movie franchises.
More and more professional athletes are taking the courageous step to come out, publicly highlighting the connection between sports and the gay and lesbian community in important and unprecedented ways.
As the sport of basketball and the NBA continue to grow in popularity in countries and continents around the world, it’s no wonder that the globalization of the sport has generated a widespread and diverse fan base.
Movie trailers are a curious offering. Do viewers like them? Do theater owners want to show them? Some theater owners might even say they’re too long. And with summer blockbusters rolling in, do they get in the way of the main attraction?
On the heels of the hype over the annual SXSW festival, we decided to look at the entertainment websites that consumers visit most. Not surprisingly, iTunes, Omg! and Netflix were among the most visited.