As the cost of goods continues to fluctuate, it is key for manufacturers to closely understand and establish the everyday and promoted elasticity of their products and packs to inform future pricing strategies.
E-commerce is becoming an important factor in further driving fast-moving consumer goods (FMCG) growth across major markets globally. View our webinar to explore the framework of 10 key drivers for e-commerce success and which combination of drivers are importance based on their respective markets.
Join our Nielsen Thought Leadership experts around our regions as they share global insights and regional examples as to why today's businesses need to revisit the definition of 'convenience' as more than a retail format and increasingly a consumer need.
What causes a consumer to pull a product into their lives? Simply put, we bring a product into our lives because it meets a need or desire. That’s the crux of Jobs Theory: doing a job that needs to be done.
Globally, more than six-in-10 respondents (63%) say they like when manufacturers offer new products. But while consumers across the globe are enthusiastic about new products, their purchasing patterns vary widely.
Innovation matters. In the consumer product realm, it can drive profitability and growth, and it can help companies succeed—even during tough economic times. On the opposite side of the sales counter, consumers have a strong appetite for innovation, but they’re increasingly demanding and expect more choice than ever before.
Without a doubt, innovation is the lifeline of any consumer-centric business. It is also a race that many enter, but only a handful succeed. New product innovations are the manufacturers’ way of getting a bigger chunk of the ever-growing pie.
In order to keep up with busy consumers, retailers are increasingly finding that they need to innovate in ways that make it easier and more convenient for their customers to get what they need and not miss a beat in the process. Channel and format are the stand-out examples of innovation in retail, but they’re certainly not the only ones.
The need to differentiate from the competition is as great as it has ever been. For stores to stay ahead, they need to encourage consumers to increase the number of trips, grow the size of their basket, or both.
Innovation isn’t easy. Globally, at least 90 percent of new product introductions fail in the year they launch. India is often viewed as a hotbed of innovation, but truth be told, the odds of launching a breakthrough success in this market may not be meaningfully better than anywhere else in the world.
While it’s immensely challenging to develop and deliver innovative products and services in today’s world, it’s impossible to do so if a company actually believes it’s not capable of delivering a breakthrough.
We are proud to continue our Lessons in Innovation Leadership series with a Q&A with Sanjiv Kakkar, Executive Vice President of Unilever Russia, Ukraine and Belarus. This series showcases experienced business leaders who have led, and learned from, significant innovation initiatives.
The path to purchase for innovation in Asia is a long one, as consumers are typically wary of new products and services. Given the rise in innovation in Asia and existing consumer tendencies regarding new products, Nielsen has identified five key ways to succeed with innovation in Asia.
As energy drinks continue their reign as one of fastest growing beverage categories, up 40 percent from 2010 to 2012, there is a surprising consumer audience that has been largely on the sidelines in the energy drink market—until now: busy young mothers.
Most consumers don’t see enough benefits from mobile payment programs to give up their cash or plastic—despite technological advancements or broad availability. At best, marginally better transaction speeds that typically accompany these digitized payments are quickly outweighed by shortcomings in other areas.
Consumers don’t live their lives within the crisp confines of existing UPC classifications, and latent demand rarely pops neatly from customer surveys or focus groups. And that’s the challenge for innovators today on their quest for breakthrough innovation success—understand your consumer and more importantly, identify their unmet needs.
Looks can be deceiving in India’s fast-moving consumer goods (FMCG) market. In spite of the sector’s stable, growing and lucrative appearance, it remains highly elusive and competitive. It’s also very sensitive, as one new product or a simple innovation can change market share in just a matter of days.
Netflix reported another great quarter last month, with big subscriber and stock growth. It's hard to believe it was just two years ago that the company and its CEO were widely ridiculed—and even subject to a Saturday Night Live parody.