As the cost of goods continues to fluctuate, it is key for manufacturers to closely understand and establish the everyday and promoted elasticity of their products and packs to inform future pricing strategies.
E-commerce is becoming an important factor in further driving fast-moving consumer goods (FMCG) growth across major markets globally. View our webinar to explore the framework of 10 key drivers for e-commerce success and which combination of drivers are importance based on their respective markets.
Join our Nielsen Thought Leadership experts around our regions as they share global insights and regional examples as to why today's businesses need to revisit the definition of 'convenience' as more than a retail format and increasingly a consumer need.
The “input button,” an often misunderstood piece of remote control real estate, unlocks a wide range of content for consumers with an array of devices, and it’s no longer invisible to audience measurement.
Wall Street is concerned that increasing numbers of cable subscribers are cord-cutting and investors are worried that media companies aren’t earning enough from SVOD platforms to compensate. So do the worries have merit?