Today’s media environment is pretty chaotic, which makes it tough to stand out and succeed. So what makes a great brand? And who’s going to lead those great brands—both today and tomorrow?
In an enlightening conversation about building brands, curating content, and the power of women in leadership roles, a group of marketing and content luminaries offered some key strategies for standing out in what is only going to become an even more complicated media landscape.
This panel discussion, moderated by Susan Credle, chief creative officer for Leo Burnett, took place at Nielsen’s Consumer 360 event June 3-5, 2013 in Arizona. Panelists included Susan Lyne, CEO of AOL Brand Group; Deanie Elsner, chief marketing officer, Kraft Foods Group; and Pat Mitchell, CEO of the Paley Center for Media.
For more insights from this discussion, click here.